# Award Show Timepieces I-Gucci Grammy Watch Celebrates the Famous Show With a Little Class By Peter Vallas | Published 2011-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/i-gucci-grammy-watch References: [extravaganzi](http://www.extravaganzi.com/i-gucci-special-edition-grammy-awards-watch/) & [gucci](http://www.gucci.com/us/worldofgucci/articles/grammy-special-collection#1) To celebrate 53 years of the Grammys the i-Gucci Grammy Watch was developed by Gucci's creative director Frida Giannini. This exclusive and illustrious [digital watch](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex) has both the Gucci and the famous gramophone logo embedded throughout the watch. The i-Gucci Grammy Watch features [18kt gold](https://www.trendhunter.com/trends/crw001g9jr) and is encrusted with 55 diamonds. The face of this watch is also unique and modern. The digital piece features dual time zone displays beneath a scratch-proof anti-reflective coating. **Implications** - With the economic crisis slowly recovering, consumers are looking to invest in [luxurious items](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage) they previously resisted. Companies that are looking to benefit from this should consider creating high-end products that will fit the needs of these consumers. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 60% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Luxury Timepieces:** Manufacturers can create more luxurious timepieces that cater to consumers investing in high-end products. - **Innovative Watch Design:** There is an opportunity for watch designers to create unique and modern designs that appeal to consumers looking for new and innovative products. - **Dual Time Zone Displays:** Manufacturers could capitalize on the convenience of dual time zone displays and incorporate it into more watches. ### Where This Applies - **Luxury Goods:** Luxury brands such as Gucci should focus on creating exclusive and illustrious high-end products that cater to consumer wants and needs. - **Watch Manufacturing:** Watch manufacturers should consider creating modern and unique designs that utilize new technology, such as scratch-proof anti-reflective coatings, to increase demand. - **Jewelry and Gemstone Trade:** Those in the jewelry and gemstone trade should capitalize on the demand for luxury goods by creating unique pieces encrusted with diamonds and gold. ## Related on Trend Hunter - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md) - [Honorary Digital Musician Timepieces](https://www.trendhunter.com/trends/gshock-x-pleasures-dw5600pdp1.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Demure Iridescent Timepieces](https://www.trendhunter.com/trends/the-girard-perregeaux-x-astonmartin-laureato-chronograph-hero.md) - [AI-Trained Golden Watch Designs](https://www.trendhunter.com/trends/gd001.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Gold-Tonal Ring Timepieces](https://www.trendhunter.com/trends/crw001g9jr.md) - [Gold-Plated Leather Watches](https://www.trendhunter.com/trends/heaven-mayhem.md)