# Floral Religious Ediorials The 'I Don't Believe (in Fairy Tales)' Series by Dejan Kovacevic By Alexandra Serrano | Published 2012-07-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/i-dont-believe-in-fairy-tales-series-by-dejan-kovacevic References: [dianepernet.typepad](http://dianepernet.typepad.com/diane/2012/07/i-dont-believe-in-fairy-tales-by-dejan-kovacevic-photos-by-lorenzo-busato.html) & [lorenzobusato](http://www.lorenzobusato.com/) The [lush floral trend](https://www.trendhunter.com/trends/burberry-x-highgrove) is intellectualized by the fascinating message behind the 'I Don't Believe (in Fairy Tales)' series by Dejan Kovacevic. The young designer, who is currently a student at Istituto Universitario di Architettura di Venezia (IUAV), has a decidedly anti-classical approach to his work. His vision is not limited to creating beautiful garments with fantastic textiles. Kovacevic's style translates into his orchestration of this [edgy editorial](https://www.trendhunter.com/trends/alessandro-micheles). The accompanying text on A Shaded View of Fashion seems to point to the fact that there is a sacrilegious undertone to the thematic quality of the stunning images. The inspiration behind this photo series, lensed by Lorenzo Busato, came from the symbolism behind [ornate floras](https://www.trendhunter.com/trends/kill-them-with-kindness) that decorate images of the Virgin Mary. With this strong and idealistically charged photo series, this burgeoning fashion professional seems to have a bright future ahead of him. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious) ## Key Themes ### Why This Trend Is Growing - **Lush Floral Trend:** Opportunity for designers to incorporate the floral trend into edgy and intellectualized designs. - **Sacrilegious Undertones:** Opportunity for creatives to use religious symbolism in unexpected ways. - **Anti-classical Approach:** Opportunity for designers to take a non-traditional approach to fashion and push boundaries. ### Industries Being Reshaped - **Fashion Industry:** Designers can use the lush floral trend and sacrilegious undertones to create unique and thought-provoking clothing. - **Art Industry:** Artists can use religious symbolism in their work to create provocative and challenging pieces. - **Photography Industry:** Photographers can use storytelling and themed photoshoots to create impactful and visually stunning images. ## Related on Trend Hunter - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Floral-Inspired Home Rug Capsules](https://www.trendhunter.com/trends/magical-garden.md) - [Floral-Inspired Sculptural Designs](https://www.trendhunter.com/trends/flower-power.md) - [Tarot-Inspired Floral Bouquets](https://www.trendhunter.com/trends/flowerlore-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Dark Aesthetic Floral Bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness.md) - [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)