# Credit Crunch Jewels Buy & Sell Diamonds, Then Share Stories on IDoNowIDont.com By Rose Nazarali | Published 2009-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/i-do-now-i-dont References: [google](http://www.google.com/trends/hottrends?q=i%20do%20now%20i%20don%20t&date=2009-6-9&sa=X) & [idonowidont](http://www.idonowidont.com) In these times of recession, people just can’t let those unused engagement and wedding rings go to waste. With the I Do Now I Don’t website, users can sell old diamonds and buy new ones while swapping sob stories of being left at the altar. Buyers can go to I Do Now I Don’t and bid on second-hand rings for their big days, while reading the stories of these unused jewels, making sure the divorce curse doesn’t reach your finger. Check about the gallery above for a preview of what you can find at IDoNowIDont.com. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Online Second-hand Jewel Market:** Disruptive innovation opportunity: Create a platform that specializes in selling and buying second-hand jewelry, providing a secure and trusted marketplace. - **Storytelling in E-commerce:** Disruptive innovation opportunity: Develop an online marketplace that allows users to share personal stories associated with the products they are selling or buying, creating a more engaging and emotional shopping experience. - **Recession Economy Services:** Disruptive innovation opportunity: Offer services that cater to consumers looking to save or make money during a recession, such as providing platforms for selling unused or unwanted items. ### Who This Affects Most - **E-commerce:** Disruptive innovation opportunity: Introduce new features to e-commerce platforms to enhance the buying and selling experience, such as incorporating storytelling elements or specialized markets for specific products. - **Jewelry:** Disruptive innovation opportunity: Innovate the jewelry industry by creating alternative channels for buying and selling second-hand jewelry, tapping into the growing demand for sustainable and affordable options. - **Social Networking:** Disruptive innovation opportunity: Combine social networking with e-commerce by incorporating features that allow users to share personal stories and experiences related to products, enhancing engagement and building trust. ## Related on Trend Hunter - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Stranger Wedding Marketplaces](https://www.trendhunter.com/trends/invitin.md) - [Valentine's Jewelry Exchanges](https://www.trendhunter.com/trends/the-jcpenney-exchange.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Comprehensive Bridal Resale Programs](https://www.trendhunter.com/trends/bridal-resale-program.md) - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [Cheeky Jewelry Valentine's Day Ads](https://www.trendhunter.com/trends/prya.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md)