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# Shirtless Sailor Shoots
The i-D Winter 'Let's Get Physical' Editorial is Fashion-Forward

By Jana Pijak | Published 2012-01-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/i-d-winter-2011-lets-get-physical2
References: [steelmachines.wordpress](http://steelmachines.wordpress.com/2011/12/27/lets-get-physical/) & [fashionights](http://fashionights.com/post/14019358375/editorial-lets-get-physical-i-d-magazine-316)

The i-D Winter 2011 'Let's Get Physical' editorial stars model Benjamin Eidem as a fashion-conscious sailor who dares to break stereotypes and push fashion boundaries. This stunning in-studio editorial lensed by Willy Vanderperre features a [high-contrast portrait series](https://www.trendhunter.com/trends/jiyongkim-fw25) that showcases the photographer's captivating style.

The photographer creates beautiful imagery that plays with the manipulation of mood lighting, dramatic shadows and dynamic shapes. The shoot's vibrant and eclectic wardrobe, outfitted by stylist Olivier Rizzo, includes fitted trousers, vibrantly printed statement pieces and [structured jackets](https://www.trendhunter.com/trends/khaotique-noir) accessorized with studded details. Benjamin emulates a modernized version of a classic sailor, transforming a characterized role that dares to make a statement.

The model sports the latest designs from Miuccia Prada's [spring/summer 2012 collection](https://www.trendhunter.com/trends/luxury-menswear-campaign). Benjamin wears a playful and fearless mix of colors, patterns and defining textures.

Image Credit: Willy Vanderperre

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 80% | Activity: 78% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Gender-blurring Fashion:** Opportunity to disrupt traditional fashion norms and explore new gender-neutral designs.
- **Creative Wardrobe Styling:** Opportunity to disrupt conventional wardrobe styling and push boundaries with color, pattern, and texture mixing.
- **Dynamic Studio Photography:** Opportunity to disrupt traditional studio photography and experiment with mood lighting, dramatic shadows, and dynamic shapes.

### Who This Affects Most

- **Fashion Design:** Opportunity to disrupt traditional fashion norms by designing more gender-neutral collections and exploring bold color, pattern, and texture mixing.
- **Fashion Photography:** Opportunity to disrupt traditional studio photography by experimenting with mood lighting, dynamic shapes, and unconventional compositions to create captivating imagery.
- **Fashion Styling:** Opportunity to disrupt conventional wardrobe styling by exploring the mixing of unexpected colors and patterns to create unique and exciting looks.

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