# Color-Filtered Editorials Kate Moss Poses for Alasdair McLellan in i-D Winter 2010 By Armida Ascano | Published 2010-12-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/i-d-winter-2010 References: [thefashiontime](http://www.thefashiontime.com/2010/12/kate-moss-by-alasdair-mclellan-for-i-d-winter-2010/) & [id-mag](http://www.id-mag.com/currentissue/) Supermodel Kate Moss poses for the i-D Winter 2010 edition, shot in various hued photographs. Photographer Alasdair McLellan places a fabulously colored filter over each of the shots, making for a 3D-esque spread with surrealist tones. Kate Moss' natural talent as one of this decade's top models shines through as always, bringing elegance and whimsy to the i-D Winter 2010 issue. Check out the featured gallery for a look at the [fierce photography](https://www.trendhunter.com/trends/alessandro-micheles). **Implications** - No longer attracted to over exaggerated styles, consumers are looking for ones that feature a more [classic appearance](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Products that contain a more subtle aesthetic appeal to shoppers who prefer a more simple look. Companies could develop more items like this in order to attract more attention. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Classic Aesthetic:** Companies can develop products with a more subtle aesthetic to attract attention from consumers who prefer a classic appearance. - **Color-filtered Photography:** Photographers and artists can explore the use of color filters to create 3D-esque and surrealistic effects in their work. - **Whimsical Editorial Spreads:** Magazines and fashion publications can incorporate whimsical and artistic elements into their editorial spreads to captivate readers. ### Industries Being Reshaped - **Fashion:** Fashion brands can create clothing and accessories with a classic and subtle aesthetic to cater to consumer preferences. - **Photography:** Photography professionals can experiment with color filters to create unique and visually captivating images. - **Media and Publishing:** Media and publishing companies can incorporate whimsical and artistic elements into their editorial content to attract and engage readers. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)