# Mannequin Makeover Lookbooks The 'My House' i-D Online Shoot by Haruki Horikawa is Rainbow-Lit By Marriska Fernandes | Published 2011-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/i-d-online-by-haruki-horikawa References: [designscene.net](http://www.designscene.net/2011/11/versace-hm-i-d-online.html) & [i-donline](http://i-donline.com/2011/11/donatellas-down-for-whatever/) Colors and more mega colors are spewing from glossy pages all over, and the i-D online by Haruki Horikawa sure gets color crazed. The 'My House. My Rules. My Pleasure.' shoot gives a fresh take on the glamor and liveliness of editorials by splashing [neon shades](https://www.trendhunter.com/trends/crafted-world-exhibition-1) about. The editorial is surging with so much of color that you might need to put on some serious shades ya'll. Models Milo Spijkers and Henrietta Hellberg get the show started as they suit up in the much talked about Versace collection for [H&M](https://www.trendhunter.com/trends/anamika-khanna-x-hm). Henrietta looks more like a mannequin as she poses with sharp looks and cut-throat stares. Lensed by Haruki Horikawa, the i-D online by Haruki Horikawa shoot is all about getting the best looks dished out and ready for all to pounce on H&M stores. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 69% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Colorful Editorials:** Creating vibrant and eye-catching editorial shoots that incorporate neon shades and bold colors. - **Designer Collaborations:** Engaging in partnerships between high-end fashion designers and mass-market retailers, like Versace and H&M. - **Mannequin-like Poses:** Exploring the use of model poses resembling mannequins, with sharp looks and intense gazes. ### Where This Applies - **Fashion:** Applying colorful and vibrant aesthetics to fashion editorials and collaborations between designers and retailers. - **Photography:** Utilizing unique photography styles that capture the essence of mannequin-like poses in fashion shoots. - **Retail:** Creating buzz and excitement around designer collaborations and exclusive collections available in stores. ## Related on Trend Hunter - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [90s-Inspired Vibrant Home Designs](https://www.trendhunter.com/trends/holboro-house.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)