# Real-Life Coupletography There's No Acting in the i-D 'Meet Me at the Corner' Shoot By Tiana Reid | Published 2010-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/i-d-meet-me-at-the-corner References: [fashionography.wordpress](http://fashionography.wordpress.com/2010/05/15/behati-prinsloo-jamie-strachan-photographed-by-kayt-jones-in-meet-me-at-the-corner-for-i-d-magazine-summer-2010/) & [i-dmagazine](http://www.i-dmagazine.com/primary_index.htm) The Summer 2010 i-D ‘Meet Me At The Corner’ editorial brings the heat in a story of two strangers having a sexy one-night stand. What’s so special about this [casually-styled shoot](https://www.trendhunter.com/trends/alessandro-micheles) is that models Behati Prinsloo and Jamie Strachan are a [real-life it-model couple](https://www.trendhunter.com/trends/the-homecoming)—and you can tell. The spread was photographed by Kayt Jones, styled by Pippa Vosper and features clothing exclusively from the [online boutique](https://www.trendhunter.com/trends/end-and-cp-company), TheCorner.com Check out the gallery for the Summer 2010 i-D ‘Meet Me At The Corner’ editorial above. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 96% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Real-life Coupletography:** Exploring the trend of using real-life couples in photographic shoots, creating a more authentic and relatable experience. - **Casually-styled Shoots:** The trend of capturing fashion editorials in a more relaxed and natural setting, appealing to audiences seeking authenticity. - **Online Boutique Exclusives:** The trend of featuring clothing exclusively from online boutiques in fashion editorials, showcasing the convenience and unique offerings of e-commerce. ### Where This Applies - **Fashion:** Opportunities for fashion brands to incorporate real-life couples in their campaigns, offering a fresh and genuine perspective to consumers. - **Photography:** Disruptive innovation opportunity for photographers to experiment with more casual and relatable shoots, attracting clients looking for a unique visual style. - **E-commerce:** The rise of online boutiques presents opportunities for exclusive collaborations with fashion publications, increasing visibility and driving sales. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Speed Dating Diners](https://www.trendhunter.com/trends/real-matches-are-back.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md)