# Modern Monarchy Editorials The i-D Magazine Spring 2012 Edition Features Macabre Queens By Sophia Pelka | Published 2012-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/i-d-magazine-spring-2012 References: [fashionising](http://www.fashionising.com/pictures/p--Dont-Be-a-Drag-Just-Be-a-Queen-i-D-S-12-13845-1842020.html) & [models](http://models.com/oftheminute/?p=8549) The i-D Magazine Spring 2012 edition boasts a regal editorial, ‘Don’t Be a Drag, Just Be a Queen.’ The series follows a [modernized idea of monarchy](https://www.trendhunter.com/trends/crown-afternoon-tea), borrowing motifs from both fairy tales and royal realities. The models are adorned as warrior rulers, with [strong structural apparel](https://www.trendhunter.com/trends/auteur-studios-fall-2025) and [fierce makeup](https://www.trendhunter.com/trends/il-pranzo-campaign). Styled by Irish designer Alastair McKimm, the series favors gold detailing and leathers. Memorable pieces include a flaked black frock, reminiscent of dragon hyde, and beaded sheer dress with military shoulders and a feather neck brace. Photographed by Amy Troost, the editorial stretched what we assume royalty to be. Here, the audience sees ferocious, brave, cunning individuals. i-D asked the models what they would do if they were a queen for a day. Answered varied from forcing the monarchy to dress as punks, and singing the Bohemian Rhapsody. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Modernized Monarchy:** Opportunity for innovative fashion designers to create modernized royal attire with edgy and fierce elements. - **Warrior Rulers:** Potential for cosmetic companies to develop makeup products and techniques that embody the fierce and powerful aesthetic of warrior rulers. - **Reimagined Royalty:** Opportunity for photographers and media platforms to create editorial content that explores alternative and unconventional depictions of royalty. ### Sectors Adopting This - **Fashion Design:** The fashion design industry can embrace the trend of modernized monarchy by creating unique and edgy royal apparel. - **Cosmetics:** The cosmetics industry can capitalize on the warrior ruler trend by offering makeup products and techniques that help individuals achieve a fierce and powerful look. - **Photography and Media:** Photographers and media platforms have the opportunity to reimagine royalty and create editorial content that challenges traditional portrayals. ## Related on Trend Hunter - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Exquisite AI-Designed Thrones](https://www.trendhunter.com/trends/throne-design.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)