# Controversial Cover Spreads The I-D Magazine September 2010 Issue Does a Triple Release By Zoe Badley | Published 2010-08-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/i-d-magazine-september-2010 References: [hollywooddame](http://hollywooddame.com/2010/07/19/naomi-campbell-and-kate-moss-refuses-to-be-photographed-with-lady-gaga/) & [designscene.net](http://www.designscene.net/2010/08/lady-gaga-for-i-d-magazine.html) What's a magazine to do when two top models refuse to pose alongside this decade's biggest pop star? Issue a triple cover release, of course. Both Naomi Campbell and [Kate Moss](https://www.trendhunter.com/trends/winter-2025-campaign) refused to pose alongside Lady Gaga for i-D Magazine's September 2010 issue. Even though it's a shame that not all three ladies were featured together, the turnout is just as sensational. The Lady Gaga i-D Magazine cover is actually toned down for the queen of controversy, but naturally rocks. Be sure to check out the gallery for a better look at the shot. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Triple Cover Release:** Opportunity for magazines to generate buzz and increase sales by featuring multiple cover options for a single issue. - **Controversial Collaborations:** Opportunity for brands to create buzz and grab attention by partnering with unexpected or controversial figures in their marketing campaigns. - **Toning Down Controversy:** Opportunity for celebrities and brands to reinvent their image by presenting a more subdued and toned-down version of themselves. ### Sectors Adopting This - **Magazine Publishing:** Opportunity for magazine publishers to experiment with new strategies, such as triple cover releases, to engage readers and boost sales. - **Fashion and Celebrity Branding:** Opportunity for fashion and celebrity brands to leverage controversy and unexpected collaborations to create buzz and enhance brand perception. - **Photography and Art:** Opportunity for photographers and artists to explore new creative directions and push boundaries by featuring controversial and unexpected subjects in their work. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Music Magazine Cover NFTs](https://www.trendhunter.com/trends/rolling-stone.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md)