# Collectible Catwalker Covers The i-D Magazine 'Define Yourself' Covers Show Personality By Marissa Liu | Published 2010-09-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/i-d-magazine-define-yourself References: [models](http://models.com/feed/?p=12952) & [i-donline](http://www.i-donline.com/) For October 2010, you can collect five different covers for the i-D magazine 'Define Yourself' issue. Models Kristen McMenamy, Kiya Kebede, Lindsey Wixson, Daisy Lowe and Joan Smalls each get their own turn to shine and show a little personality. Danielle Duella and Iango Henzi, Emma Summerton and Marcel Door were charged with capturing these fine beauties. The five covers alternate between colour and black and white and vary in their style. The 'Define Yourself' issue encourages readers to "think different" and "break the rules." Whether or not you heed this advice however, is up to you. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Collectible Covers:** The trend of collectible covers presents an opportunity for magazines to engage readers and create a sense of exclusivity. - **Personalized Magazine Issues:** The trend of featuring different covers for each model allows magazines to cater to diverse audiences and showcase individual personalities. - **Visual Diversity:** The trend of alternating between color and black and white covers provides an opportunity for magazines to visually engage readers and create dynamic design elements. ### Who This Affects Most - **Magazine Publishing:** The magazine publishing industry can disrupt the market by adopting collectible covers and personalized magazine issues to attract readers and increase sales. - **Fashion Photography:** Fashion photographers can capitalize on the trend of visual diversity by experimenting with color and black and white techniques to create unique and eye-catching magazine covers. - **Advertising and Marketing:** Ad agencies and marketers can leverage the trend of collectible covers to create unique advertising opportunities and capture the attention of consumers who are interested in limited edition products. ## Related on Trend Hunter - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md)