# Shape-Shifting Spreads I.D. Fall 2010 Features a Model with Multiple Personalities By Vittoria Natarelli | Published 2010-10-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/i-d-fall-2010 References: [community.livejournal](http://community.livejournal.com/fakingfashion/474410.html) & [id-mag](http://www.id-mag.com/GeneralMenu/) In the I.D. Fall 2010 issue, Lindsey Wixson expresses several personalities, affirming that "playing a character is the best part of being a model." Each of these images features a different persona portrayed. Photographer Emma Summerton captured Wixson in looks from Just Cavalli, Y-3 and D&G, styled by Edward Enninful. This animated spread from I.D. Fall 2010 shows how diverse in character a model must be in order to keep up with the different looks each season. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Model Personalities:** Opportunities for modeling agencies to explore unique personal branding and multifaceted campaigns by showcasing models with diverse personas. - **Dynamic Styling:** Disruptive innovations in fashion industry towards personalized styling services that take into account the unique shapes, personalities, and preferences of the customers. - **Interactive Fashion Spreads:** Innovative fashion spreads featuring augmented reality technology that allows customers to try on clothes virtually and creates a personalized shopping experience. ### Who This Affects Most - **Modeling Agencies:** Modeling agencies can disrupt the industry by exploring new ways to match models with brands based on their unique personalities and personal branding. - **Fashion Styling Services:** Fashion companies can create disruptive innovations through personalized styling services that offer customers tailored products and experiences based on their individual personalities and preferences. - **Fashion E-commerce:** Fashion e-commerce companies can use technology to create interactive fashion spreads featuring augmented reality technology that offers personalized shopping experiences and try-on options. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md)