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# Interactive Umbrella Performances
The I-Ching Art Installation Involves 64 Chinese Phrases

By Meghan Young | Published 2012-02-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/i-ching-art-installation
References: [psfk](http://www.psfk.com/2012/02/hotel-guests-young-artists.html) & [work.huangrui.org](http://work.huangrui.org/)

One way to attract [hotel guests](https://www.trendhunter.com/trends/nobu-hotel-los-cabos) is to host an exhibition such as the I-Ching art installation. It is not just the art that will reel in potential guests; this art installation also features an entertainingly interactive feature. The exhibit revolves around a variety of [black and white umbrellas](https://www.trendhunter.com/trends/inbetween-umbrella) that have been inscribed with 64 phrases from the ancient Chinese text known as ‘The Book of Changes.'

Created by artist Huang Rui, the I-Ching art installation is hosted at the Opposite House hotel in Beijing, China. When Rui is present, guests are invited to hold one of the umbrellas and form a circle. Following the artist's cue, the participating guests can then communicate with one another either aloud or in silence. From above, the umbrellas look like the yin-yang symbol.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 55% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts)

## Key Themes

### What's Driving This Trend

- **Interactive Art Installations:** Disruptive innovation opportunity: Explore new ways to engage and interact with audiences through immersive art installations.
- **Cultural Experiences:** Disruptive innovation opportunity: Create unique experiences that showcase diverse cultural elements to attract and engage customers.
- **Ancient Text Revivals:** Disruptive innovation opportunity: Find innovative ways to bring ancient texts and traditions into modern contexts for educational and entertainment purposes.

### Who This Affects Most

- **Hospitality:** Disruptive innovation opportunity: Incorporate interactive art installations into hotels and resorts to enhance guest experiences and differentiate from competitors.
- **Art and Entertainment:** Disruptive innovation opportunity: Collaborate with artists to create interactive installations that offer unique and immersive experiences to visitors.
- **Education and Museums:** Disruptive innovation opportunity: Use interactive art installations to make educational content more engaging and accessible to a wider audience.

## Related on Trend Hunter

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- [Billowing Modular Art Installations](https://www.trendhunter.com/trends/curly-cube.md)
- [Unique Interactive Installations](https://www.trendhunter.com/trends/the-aurora.md)
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