# Pie Crust-Studded Ice Creams Friendly's I Cannot Tell a Lie Cherry Pie Flavor Features Pie Crust By Katherine Pendrill | Published 2020-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/i-cannot-tell-a-lie-cherry-pie References: [delish](https://www.delish.com/food-news/a32480223/friendlys-i-cannot-tell-a-lie-cherry-pie-ice-cream/) & [onsecondscoop](http://www.onsecondscoop.com/2020/04/friendlys-i-cannot-tell-lie-cherry-pie.html) Summer is the season for pie and [Friendly's](https://www.trendhunter.com/trends/friendlys-jonas-brothers) is celebrating with its new 'I Cannot Tell a Lie Cherry Pie' ie cream flavor. I Cannot Tell a Lie Cherry Pie is a [limited-edition ice cream flavor](https://www.trendhunter.com/trends/super-fun-times). The name is a nod to the famous story of George Washington who declared "I cannot tell a lie!' after damaging his father's cherry tree with a hatchet. With that story in mind, the frozen dessert offers a tasty take on [cherry pie](https://www.trendhunter.com/trends/mr-kipling-caramel-tart). Starting with a base of sweet cream ice cream, the flavor is infused with a tart cherry swirl and real pie crust pieces. In other words, it's the perfect way to enjoy a slice of pie without the baking. Image Credit: *Friendly's.* ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Ice Cream Flavors:** Developing unique and seasonal ice cream flavors can attract customers and create a sense of excitement and exclusivity. - **Incorporating Real Food Ingredients:** Infusing ice cream with real pie crust pieces and other food ingredients can provide a new level of flavor and texture, appealing to food enthusiasts looking for novel experiences. - **Nostalgic Storytelling and Branding:** Drawing inspiration from history and using storytelling in product names and marketing can evoke a sense of nostalgia and create a memorable brand experience. ### Sectors Adopting This - **Ice Cream Manufacturing:** Ice cream manufacturers can explore creating limited-edition flavors and incorporating unique food ingredients to cater to the growing demand for innovative and premium ice cream products. - **Food and Beverage Retail:** Retailers can capitalize on the trend of limited-edition ice cream flavors by offering a curated selection of unique and seasonal options, attracting customers looking for novelty and exclusivity. - **Marketing and Branding:** Marketing and branding agencies can help ice cream manufacturers leverage storytelling and nostalgia to create engaging product names, packaging, and marketing campaigns that resonate with consumers. ## Related on Trend Hunter - [Pie-Inspired Ice Creams](https://www.trendhunter.com/trends/the-summer-pie-series.md) - [Crumbly Cherry Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-cherry-crumble.md) - [Autumn Seasonal Ice Creams](https://www.trendhunter.com/trends/little-debbie-apple-fruit-pie.md) - [Summer-Inspired Fall Ice Creams](https://www.trendhunter.com/trends/caramel-apple-pie-ice-cream.md) - [Citrusy Meringue Ice Creams](https://www.trendhunter.com/trends/lemon-meringue-pie-ice-cream.md) - [Exclusive Election Day Desserts](https://www.trendhunter.com/trends/cherry-pie-concrete.md) - [Tart Blueberry Hand Pies](https://www.trendhunter.com/trends/blueberry-lemon-cream-cheese-fried-pie.md) - [Chocolaty Pie-Flavored Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-mousse-pie.md) - [Classic Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-topped1.md)