# Ornate Oil Branding I.C.O.N. India Packaging Exudes Beauty on the Bottle Alone By Amelia Roblin | Published 2011-06-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/i-c-o-n-india-packaging References: [thedieline](http://www.thedieline.com/blog/2011/6/15/icon-india.html) & [version-x](http://www.version-x.com/portfolio/project/i.c.o.n._india_branding) Nothing is worse for the sale of beauty products as botched branding, while [I.C.O.N. India](https://www.trendhunter.com/trends/icon-1) packaging epitomizes the essence of elegance. Sure to seduce consumers with more success than their shelf mates at the shop, these intricately imprinted products show that creativity and care were taken to embellish the outside as well as the inside. Version-X Design has taken up the brand identity for the broader range of I.C.O.N. salon goods, but this particular line demanded extra attention to stand out. The [essential oil, shampoo and conditioner](https://www.trendhunter.com/trends/nakie-coquette) are dressed in brandy-colored bottles gilded with a warm gold logo, text and accents. From there, intricate East Indian illustrated motifs enhances I.C.O.N. India packaging with gracefully etched lattice patterns on the various burgundy boxes. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Intricate Branding:** Opportunity for beauty brands to differentiate themselves by incorporating intricate and artistic designs in their packaging. - **Creative Packaging:** Growing trend of beauty products using visually appealing packaging to attract consumers and increase sales. - **Cultural Influences in Packaging:** Emerging opportunity for brands to incorporate culturally inspired designs and motifs on their packaging to appeal to a wider customer base. ### Who This Affects Most - **Beauty and Personal Care:** Opportunity for beauty and personal care brands to innovate their packaging and branding strategies to enhance the overall consumer experience. - **Graphic Design and Printing:** Growing demand for graphic design and printing services to create intricate and visually appealing packaging designs for beauty products. - **Luxury Packaging:** Rising trend of luxury packaging in the beauty industry, presenting opportunities for packaging companies to offer unique and high-quality designs. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Frosted Beauty Packaging](https://www.trendhunter.com/trends/templespa.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md)