# Color-Coded Pet Packaging The 'I And Love And You' Packaging Allows For Easy Brand Recognition By Rahul Kalvapalle | Published 2015-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/i-and-love-and-you References: [foodmanufacturing](http://www.foodmanufacturing.com/news/2014/10/natural-pet-food-maker-uses-color-coded-packaging-brand-recognition) & [iandloveandyou](http://www.iandloveandyou.com/) 'I And Love And You', a company that offers [natural pet care products](https://www.trendhunter.com/trends/furminator), is using [color-coding and iconography](https://www.trendhunter.com/trends/fruit-bliss) to attract the attentions of pet owners and make the packages stand out. The packaging features a base color -- white for dogs and silver for cats -- as well as special top and bottom banner colors, such as green for raw food and purple for kibble. There are additional colors for the recipe flavors -- red for beef, blue for seafood, orange for poultry and so on. Ultimately, the goal of packaging for any product is to make it stand out, and the [packaging schemes](https://www.trendhunter.com/trends/higgidy) for 'I And Love And You' certainly achieve that. This new packaging is bold and eye-catching and does a fine job conveying the central attractions of the product. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Color-coded Packagings:** Color-coded packagings are creating disruptive innovation opportunities for improved product recognition. - **Iconography in Packaging:** Iconography in packaging is creating disruptive innovation opportunities for product identification by using clear and recognizable imagery. - **Personalized Packaging for Pets:** Personalized pet packaging is creating disruptive innovation opportunities in the pet care industry by catering to specific pet needs. ### Sectors Adopting This - **Pet Care Industry:** The pet care industry can benefit from color-coded and personalized packaging to attract customers and promote product recognition. - **Packaging Industry:** The packaging industry can leverage iconography and personalized design techniques to enhance product differentiation and value. - **Retail Industry:** By adopting innovative packaging solutions, the retail industry can offer more options and experiences to pet owners, thus improving sales and customer satisfaction. ## Related on Trend Hunter - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Simplified Fastener Packs](https://www.trendhunter.com/trends/color-coded-packaging.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Gut-Friendly Dog Stews](https://www.trendhunter.com/trends/bundle-x-joy-walmart.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md)