# Tornado Hair 'I Am the Storm' by Lill-Veronica Skoglund Features Wild Windswept Hair By Marissa Brassfield | Published 2009-05-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/i-am-the-storm-lill-veronica References: [behance.net](http://www.behance.net/Gallery/I-Am-The-Storm/231905) I love this photo set called 'I Am the Storm' by Lill-Veronica Skoglund. The photos feature a young model with wild windswept hair that looks like it's been through a hurricane or tornado. 'I Am the Storm' by Lill-Veronica Skoglund explores the power of wind and the beauty of long, curly hair. Check out some other [wild hair](https://www.trendhunter.com/trends/k18hairflip-2026) features below. **Implications** - Photographs can tell stories either of the past, present or even fictional tales. The featured series implies the frustration of the [role of women](https://www.trendhunter.com/trends/songs-of-siren) in today's society. It seems that women keep getting closer to equality, but there is always something that hinders their progression. Although the women take a step back, they will not give up and keep moving forward. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Wild Hair Photography:** The art of photographing hair in a wild, untamed form can create powerful imagery and messaging for fashion and beauty brands to utilize in their advertising and marketing campaigns. - **Natural Textures:** The embrace of natural hair textures, such as curls and waves, is a growing trend in beauty and personal care that is disrupting traditional standards of beauty and offering new opportunities for inclusive and diverse product development. - **Empowerment Imagery:** Using photography to convey messages of empowerment, strength, and resilience can be a powerful tool for brands to connect with consumers and foster positive brand associations and loyalty. ### Industries Being Reshaped - **Fashion Photography:** Fashion photography that focuses on innovative and bold hair styling can create a unique and visually stunning aesthetic for editorial spreads and advertising campaigns. - **Beauty and Personal Care:** The trend towards embracing natural hair textures offers disruptive innovation opportunities for beauty and personal care brands to develop inclusive and effective products that cater to a wider range of hair types and preferences. - **Advertising and Marketing:** Using empowerment imagery in advertising and marketing campaigns can help brands connect with consumers on a deeper level and foster positive brand associations that lead to increased loyalty and sales. ## Related on Trend Hunter - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Smoky Hair Mists](https://www.trendhunter.com/trends/aiza-scent-storm.md) - [Hair Repair Web Series](https://www.trendhunter.com/trends/extreme-hair-rescue.md) - [Character-Inspired Beauty Tools](https://www.trendhunter.com/trends/wicked-for-good1.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md)