# Amaranth-Coated Nut Snacks 'I Am Nutz' is an Organic Peanut Snack Covered with Toasted Amaranth By Laura McQuarrie | Published 2020-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/i-am-nutz References: [newhope](https://www.newhope.com/products-and-trends/2020-expo-west-nexty-awards-finalists/gallery?slide=20) & [iamaranth](https://www.iamaranth.com/#love_cream) Amaranth is an ancient grain that's often listed alongside buckwheat, chia and quinoa but for the average person, amaranth is still obscure—but I Amaranth's I Am Nutz introduces the ingredient to the US market in a creative way. This naturally gluten-free super-grain is often baked into bars and crisps but I Amaranth offers a different way for people to experience the ingredient with organic peanuts that are covered in toasted organic amaranth. The [salty and spicy nut snacks](https://www.trendhunter.com/trends/sweet-spicy-sichuan) from I Amaranth are offered in varieties like [Chipotle](https://www.trendhunter.com/trends/smokin-honey-chicken-melt) Himalayan Salt and [Habanero](https://www.trendhunter.com/trends/california-pizza-kitchen-national-pizza-month) & Himalayan Salt, which have the potential to appeal to consumers who are looking for an energizing snack that's full of protein—a handful of the travel-friendly bites contains six grams of protein, plus minerals and fiber from the gluten-free grain as well. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ancient Grains:** Introducing ancient grains like amaranth into new and creative products presents an opportunity for businesses in the health food industry. - **Gluten-free Snacks:** Developing gluten-free snacks that are flavorful and packed with protein can cater to the growing market of health-conscious consumers. - **Spicy and Savory Snacks:** Creating spicy and savory nut snacks offers a unique flavor profile for consumers seeking bold and flavorful snack options. ### Where This Applies - **Health Food:** The health food industry can capitalize on the demand for nutritious and gluten-free snacks incorporating unique ingredients like amaranth. - **Food Manufacturing:** Food manufacturers can explore new product lines by incorporating amaranth to create innovative, protein-rich snacks. - **Snack Food:** The snack food industry can tap into the popularity of spicy and savory snacks by developing new offerings with amaranth-coated nuts. ## Related on Trend Hunter - [Aerated Nut Snacks](https://www.trendhunter.com/trends/airnuts.md) - [Gut-Friendly Ancient Grain Biscuits](https://www.trendhunter.com/trends/amaranth-biscuits.md) - [Crunchy Chickpea Granolas](https://www.trendhunter.com/trends/chickpea-granola-crunch-mix.md) - [Artisan Flavored Almonds](https://www.trendhunter.com/trends/flavored-almonds-1.md) - [Crunchy Plant-Based Nut Snacks](https://www.trendhunter.com/trends/tiger-nut-snacks.md) - [Gently Dehydrated Nut Snacks](https://www.trendhunter.com/trends/rich-nuts.md) - [Seasonal Chai Nut Snacks](https://www.trendhunter.com/trends/nut-medley.md) - [Puffed Ancient Grain Bites](https://www.trendhunter.com/trends/paktli.md) - [Amaranth Oil Gummies](https://www.trendhunter.com/trends/amaranth-oil-gummies.md)