# Talking Pharmacy Prescription Labels Hy-Vee Pharmacy is Rolling Out New Features for Customers By Michael Hemsworth | Published 2021-12-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hyvee-pharmacy References: [drugstorenews](https://drugstorenews.com/hy-vee-debuts-talking-prescription-labels-26-languages) & [hy-vee](https://www.hy-vee.com/)  [Hy-Vee Pharmacy](https://www.trendhunter.com/trends/redbox-rx) has announced it will be providing talking prescription labels to customers at more than 275 locations in a bid to help further support those with low vision, blindness, dyslexia or other kinds of reading disabilities. The labels are being rolled out thanks to a partnership with [En-Vision America](https://www.trendhunter.com/trends/bestrx-and-scriptability) free-of-charge and work by having a small tag added onto the bottom of a prescription bottle. This will enable the bottle to be scanned with the En-Vision America's ScripTalk product or scanned via the accompanying mobile app. Executive Vice President and Chief Health Officer for Hy-Vee Kristin Williams spoke on the new prescription labels saying, "We are on a mission to make health care services more accessible for our patients. Through our partnership with En-Vision America, we now offer a solution to help improve the health outcomes for our visually- and print-impaired patients, along with our non-English speaking patients who often face language barriers to health care.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 30% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Talking Prescription Labels:** The implementation of talking prescription labels paves the way for innovation in accessibility and eases patient concerns about medication information accessibility. - **Healthcare Assistive Technology:** Healthcare providers and entrepreneurs have a new market opportunity to develop assistive technologies that support the visually impaired, disabled and non-English speaking patients. - **Smart Health Solutions:** The introduction of talking prescription labels adds to the long list of smart health technologies and solutions that cater for at-risk demographics and new innovations in this field can change healthcare for elderly populations. ### Where This Applies - **Healthcare:** Accessibility-focused innovations in the healthcare industry can improve outcomes for patients with visual or sensory impairments, offering new revenue streams for firms investing in these technologies. - **Pharmacy:** Pharmacies offering solutions that cater to the needs of patients with disabilities and language barriers can generate customer loyalty and differentiation from competing pharmacies - **Technology:** Technological innovation is critical to the development of assistive devices to the visually and print-impaired patients and the development of technologies that cater to overlooked patient groups can open new revenue streams for tech companies. ## Related on Trend Hunter - [Accessible Prescription Partnerships](https://www.trendhunter.com/trends/bestrx-and-scriptability.md) - [Accessible Pharmacy Services](https://www.trendhunter.com/trends/accessible-pharmacy-services.md) - [Low-Cost Telehealth Pharmacy Brands](https://www.trendhunter.com/trends/redbox-rx.md) - [Visual Impairment-Friendly Packaging](https://www.trendhunter.com/trends/haleon-and-microsoft.md) - [Accessible Packaging Solutions](https://www.trendhunter.com/trends/accessbile-laundry-detergent-packaging.md) - [Inclusive Cereal Packaging](https://www.trendhunter.com/trends/navilens-technology.md) - [Private Label Pill Dispensers](https://www.trendhunter.com/trends/vitamin-dispensing-system.md) - [Co-Branded Inclusive Packaging Apps](https://www.trendhunter.com/trends/haleon-and-microsoft-1.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md)