# Budget-Friendly Gluten-Free Products The Hy-Vee Good Graces Line Makes Gluten-Free More Accessible By Michael Hemsworth | Published 2021-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hyvee-good-graces References: [drugstorenews](https://drugstorenews.com/hy-vee-rolls-out-private-brand-good-graces) & [hy-vee](https://www.hy-vee.com)  The [Hy-Vee Good Graces](https://www.trendhunter.com/trends/wholelotta-good) gluten-free product range is being launched by the brand as a private lineup of foods for consumers that will help them to access gluten-free products at an accessible price point. The line currently has more than 30 products available for purchase with an additional 60 gluten-free items in the works. The expansive product line will help [Celiac consumers](https://www.trendhunter.com/trends/celiac-awareness) or those with a gluten sensitivity to easily identify products that are suitable for them and allow them to enjoy some of their favorite foods. Executive Vice President and Chief Merchandising Officer at Hy-Vee Darren Baty commented on the new Hy-Vee Good Graces gluten-free product range saying, "The demand for gluten-free products continues to rise, and Good Graces provides a high-quality and affordable selection of products. This expansive product line ensures gluten-free options are accessible for everyone.” ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 7% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Affordable Gluten-free Offerings:** Expanding the availability of affordable gluten-free products to cater to consumers with gluten sensitivity. - **Celiac Consumer Targeting:** Innovations aiming to cater to consumers diagnosed with Celiac disease, by carefully labeling products. - **Health and Wellness Focus:** Increasing importance of health and wellness in food, with products targeting gluten-free consumers. ### Industries Being Reshaped - **Grocery and Supermarkets:** Opportunities for supermarkets and grocery stores to introduce budget-friendly gluten-free products, offering a wider range of options to consumers. - **Food Manufacturing:** Manufacturers can expand their product offerings and develop gluten-free products, targeting gluten-sensitive and Celiac consumers. - **Health and Wellness Industry:** Innovations in health and wellness industries can target the growing demand for gluten-free foods, as more consumers prioritize healthy food choices. ## Related on Trend Hunter - [Gluten-Free Instant Macaronis](https://www.trendhunter.com/trends/goodles-glutenfree.md) - [Gluten-Free Frozen Pastries](https://www.trendhunter.com/trends/gluten-free-easy.md) - [Gluten-Free Flour Products](https://www.trendhunter.com/trends/arva-flour-mills.md) - [Health-Conscious Gluten-Free Bagels](https://www.trendhunter.com/trends/promise-gluten-free.md) - [Gluten-Free Flour Blends](https://www.trendhunter.com/trends/glutenfree-flour-blend.md) - [Festive Gluten-Free Baked Goods](https://www.trendhunter.com/trends/dr-schr-seasonal-products.md) - [Gluten-Free Product Lines](https://www.trendhunter.com/trends/farmers-rice-cooperative.md) - [Indulgent Gluten-Free Treats](https://www.trendhunter.com/trends/glutenfree-treats.md) - [Artisanal Gluten-Free Deliveries](https://www.trendhunter.com/trends/wildgrain.md)