# Condensed Grocery Stores Hy-Vee Fast & Fresh is One-Tenth the Size of Its Largest Grocery Store By Laura McQuarrie | Published 2018-12-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hyvee-fast-fresh References: [progressivegrocer](https://progressivegrocer.com/hy-vee-opens-1st-store-under-new-small-format-fresh-focused-concept) & [hy-vee](https://www.hy-vee.com/) [Hy-Vee](https://www.trendhunter.com/trends/hyvee), an employee-owned supermarket chain, recently opened the doors to a new concept store in Davenport, Iowa called Hy-Vee Fast & Fresh. The 10,000-square-foot store is one-tenth the size of Hy-Vee's largest store and caters to on-the-go consumers with comparable offerings to a convenience store, such as fuel pumps, frozen food, plus and wine and spirits. The small-format store retains some of the familiar features of larger Hy-Vee stores, including a growler craft beer station, [grab-and-go meals](https://www.trendhunter.com/trends/trader-joes-pronto) and a [Starbucks](https://www.trendhunter.com/trends/new-amazon-go-store) Coffee store with a drive-thru. For the sake of saving time, consumers may also make the most of Hy-Vee's Aisles Online click-and-collect service at the new location. Retailers that still want to maintain a physical presence yet want to skirt the high cost of sprawling brick-and-mortar spaces are turning to small-format stores to cater to busy consumers and compete with online retailers. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 49% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Small Format Stores:** The rise of small-format stores allows retailers to cater to busy consumers and compete with online retailers in a cost-effective way. - **Convenience Retail:** The concept of condensed grocery stores caters to on-the-go consumers, offering convenience and a wide range of products. - **Click-and-collect:** The inclusion of Hy-Vee's Aisles Online click-and-collect service demonstrates the growing trend of online ordering and in-person pickup. ### Industries Being Reshaped - **Supermarket:** Supermarket chains can explore the opportunity of opening small-format stores to target busy consumers and provide convenience while minimizing costs. - **Convenience Store:** The condensed grocery store concept presents an opportunity for convenience stores to expand their offerings and compete with larger supermarkets. - **Online Retail:** Online retailers can consider incorporating a click-and-collect service to provide a hybrid shopping experience for their busy customers. ## Related on Trend Hunter - [Reimagined Grocery Stores](https://www.trendhunter.com/trends/hyvee.md) - [Compact Urban Discount Grocers](https://www.trendhunter.com/trends/no-frills-grocery-store.md) - [Virtual Convenience Store Concepts](https://www.trendhunter.com/trends/aldi-4.md) - [Efficient On-the-Go Stores](https://www.trendhunter.com/trends/parfetts-shop-go.md) - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Cost-Conscious Cashierless Microstores](https://www.trendhunter.com/trends/microstore.md) - [Small-Format Retailers](https://www.trendhunter.com/trends/closer-to-you.md) - [Neighborhood Retail Concepts](https://www.trendhunter.com/trends/hasty-market.md) - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md)