# Euphoric Car Experiences The Hyundai Turbo Face Ad Will make you Smile By Renee Ramsarran | Published 2011-01-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-turbo-face-ad References: [adsoftheworld](http://adsoftheworld.com/media/tv/hyundai_turbo_face) & [facebook](http://www.facebook.com/sonataturboface) Car commercials have been kicked into high gear with the latest [Hyundai](https://www.trendhunter.com/trends/he-got-money) Turbo Face ad campaign. Artistically portraying the joy of driving, this promotion for the 2011 Hyundai [Sonata](https://www.trendhunter.com/trends/2022-hyundai-sonata) captures the driver’s comical expressions the moment the vehicle’s boost takes charge. Ad agency [Innocean Worldwide](https://www.trendhunter.com/trends/where-have-you-been), Huntington Beach presents a fresh take on car endorsements, which have previously focused on the model itself rather than the driver’s experience. It’s both entertaining and exhilarating to watch the Hyundai Turbo Face ad campaign and its unusual effect on those who get behind the wheel of this vehicle. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 18% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Artistic Car Commercials:** Opportunity for car manufacturers to create visually captivating ads that showcase the joy of driving. - **Driver-focused Advertising:** Shift towards commercials that highlight the driver's experience and emotions instead of just showcasing the vehicle. - **Comedic Expressions in Car Ads:** Incorporating humor and comical expressions of drivers in car advertisements to capture attention and create a memorable experience. ### Industries Being Reshaped - **Automotive:** Automakers can utilize artistic and driver-focused advertising techniques to differentiate their brands and attract consumers. - **Advertising:** Opportunity for ad agencies to develop innovative and entertaining campaigns that go beyond traditional car commercials. - **Entertainment:** Production companies and content creators can collaborate with car manufacturers to produce engaging and humorous car commercials that resonate with audiences. ## Related on Trend Hunter - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Gaming-Inspired Vehicle Concepts](https://www.trendhunter.com/trends/electric-subcompact-suv.md)