# Adventurer-Approved SUV Concepts The Hyundai Tucson Beast Was Created for the Uncharted Film By Michael Hemsworth | Published 2022-02-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-tucson-beast References: [uncrate](https://uncrate.com/hyundai-tucson-beast-concept/) & [hyundaiusa](https://www.hyundaiusa.com/us/en)  The [Hyundai Tucson Beast](https://www.trendhunter.com/trends/hyundai-santa-fe-xrt-concept) concept has been shown off as a vehicle design for the upcoming film adaptation of the Uncharted [video game franchise](https://www.trendhunter.com/trends/interoid-ev) that would be perfectly suited to the needs of main character Nathan Drake. The vehicle was created by the brand's [Design](https://www.trendhunter.com/trends/greenway-parks) and Technical Center based in Irvine, California, and includes a brush bar along with bolt-on over fenders, a sliding roof rack, a lift kit, a snorkel and a series of all-black wheels with Nitro off-road tires. What's created is a truly aggressive vehicle design that appears ready for an adventure both on and off the screen. The Hyundai Tucson Beast concept will be making its formal debut when Uncharted hits theaters on February 18, 2022. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 83% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Adventure-ready Suvs:** There is an opportunity to design and market SUVs tailored specifically for adventurers, with features such as brush bars and lift kits. - **Film-inspired Vehicle Designs:** Collaborations between car brands and movies or TV shows can create unique design concepts that catch the attention of consumers. - **Off-road Tires and Accessories:** There is a growing market for off-road tires and accessories as more people engage in outdoor activities like off-roading and camping. ### Who This Affects Most - **Automotive Industry:** Car companies can create more niche models and collaborate with pop culture for increased brand awareness and revenue. - **Outdoor Recreation Industry:** Companies can offer specialized gear and equipment tailored for off-road adventures, such as brush bars and snorkels. - **Entertainment Industry:** Collaborating with car brands to design vehicles featured in movies and TV shows can create buzz and opportunities for cross-promotion. ## Related on Trend Hunter - [Aggressive Overlanding-Ready SUVs](https://www.trendhunter.com/trends/hyundai-santa-fe-xrt-concept.md) - [Angular Otherworldly Off-Road SUVs](https://www.trendhunter.com/trends/hyundai-crater-concept.md) - [Gaming-Inspired Vehicle Concepts](https://www.trendhunter.com/trends/electric-subcompact-suv.md) - [Utilitarian Electric Four-Wheel Vehicles](https://www.trendhunter.com/trends/utv.md) - [Beastly Off-Road Vehicle Concepts](https://www.trendhunter.com/trends/chevrolet-beast.md) - [Exploratory Off-Road Vehicle Concepts](https://www.trendhunter.com/trends/offroad-vehicle-concept.md) - [Sophisticated Adventure Vehicle Designs](https://www.trendhunter.com/trends/gran-equator.md) - [Sculpted Efficient Aerodynamic SUVs](https://www.trendhunter.com/trends/hyundai-seven-concept.md) - [Trail-Targeted SUV Models](https://www.trendhunter.com/trends/lucid-gravity-x-concept.md)