# Luxe Weekend Warrior SUVs The All-New Hyundai Santa Fe Supports City and Rural Life By Michael Hemsworth | Published 2023-07-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-santa-fe References: [geeky-gadgets](https://www.geeky-gadgets.com/new-hyundai-santa-fe-suv-unveiled-18-07-2023/) & [hyundainews](https://www.hyundainews.com/en-us/releases/3885)  The all-new Hyundai Santa Fe SUV has been shown off by the brand as the fifth-generation of the vehicle that promises to provide all the essential amenities needed for today's discerning driver. The vehicle starts off with premium styling that's slightly angular and boxy to give it a luxe appearance from far. The cabin prioritizes clean lines and ample technology throughout, while ample space for passengers and their gear accommodates the [weekend warrior lifestyle](https://www.trendhunter.com/trends/outlander-trail-edition). The interior also features [eco-friendly materials](https://www.trendhunter.com/trends/2026-volvo-xc90). Executive Vice President and Head of [Hyundai Global Design Center](https://www.trendhunter.com/trends/hyundai-santa-fe-xrt-concept) SangYup Lee spoke on the all-new Hyundai Santa Fe SUV saying, "The all-new Santa Fe is an SUV that finds a perfect balance between city life and the great outdoors, handling everything from busy family itineraries to car camping adventures. With its longer wheelbase, roomy interior and terrace-like tailgate space, the new Santa Fe leans into its SUV strengths to offer more versatility than ever before as well as a premium customer experience.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 82% | Activity: 45% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Premium Styling:** Disruptive innovation opportunity: Develop new materials or design elements that enhance the luxury appeal of SUVs. - **Ample Technology:** Disruptive innovation opportunity: Integrate advanced tech features, such as AI assistant or augmented reality, to enhance the driving experience. - **Eco-friendly Materials:** Disruptive innovation opportunity: Create eco-friendly alternatives to traditional materials used in vehicle interiors, such as sustainable fabrics or recycled plastics. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity: Develop cutting-edge electric SUV models with premium features and sustainable materials. - **Technology:** Disruptive innovation opportunity: Collaborate with automotive companies to integrate advanced technologies, such as autonomous driving or connected car systems, into SUVs. - **Sustainable Materials:** Disruptive innovation opportunity: Design and manufacture eco-friendly materials specifically tailored for use in automotive interiors, supporting the growing demand for sustainable solutions. ## Related on Trend Hunter - [Aggressive Overlanding-Ready SUVs](https://www.trendhunter.com/trends/hyundai-santa-fe-xrt-concept.md) - [Sculpted Efficient Aerodynamic SUVs](https://www.trendhunter.com/trends/hyundai-seven-concept.md) - [Camping-Friendly Crossover SUVs](https://www.trendhunter.com/trends/hyundai-ioniq-9.md) - [Luxury Off-Road SUV Concepts](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept.md) - [Sophisticated Adventure Vehicle Designs](https://www.trendhunter.com/trends/gran-equator.md) - [Opulent Elongated SUV Models](https://www.trendhunter.com/trends/2027-kia-telluride.md) - [Hygienic Car Concepts](https://www.trendhunter.com/trends/hyundai-seven.md) - [Angular Otherworldly Off-Road SUVs](https://www.trendhunter.com/trends/hyundai-crater-concept.md) - [Sporty High-End SUVs](https://www.trendhunter.com/trends/2026-kia-sportage.md)