# Aggressive Overlanding-Ready SUVs The Hyundai Santa FE XRT Concept is Bold and Boxy By Michael Hemsworth | Published 2023-08-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-santa-fe-xrt-concept References: [blessthisstuff](https://www.blessthisstuff.com/stuff/vehicles/cars/hyunday-santa-fe-xrt/) & [hyundai](https://www.hyundai.com/worldwide/en/)  The [Hyundai](https://www.trendhunter.com/trends/hyundai-santa-fe) Santa FE XRT Concept is a bold, boxy and aggressive SUV designed with versatility in mind to keep the modern driver or explorer supported no matter the scenario. The SUV concept is based on the Calligraphy trim, and features a [rugged roof rack](https://www.trendhunter.com/trends/outlander-trail-edition), a ladder on the rear, compact storage options and much more. The striking vehicle is accented by all-black five-spoke wheels and a series of [off-road-ready tires](https://www.trendhunter.com/trends/isuzu-basecamp-at35). The engine is a 2.5-liter turbocharged variety capable of pumping out 277-horsepower and 311lb-ft of torque, while the hybrid-assisted turbocharged 1.6-liter boasts 178-horsepower and 195lb-ft of torque. The Hyundai Santa FE XRT Concept is paired with a six-speed automatic transmission to achieve a top speed of 118mph and the ability to go from zero to 60mph in 9.5-seconds. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 90% | Activity: 46% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Aggressive Overlanding-ready Suvs:** The bold and boxy Hyundai Santa FE XRT Concept caters to modern drivers and adventurers with its versatile design. - **Rugged Roof Racks and Off-road Tires:** The Hyundai Santa FE XRT Concept features a roof rack, ladder, and off-road tires, offering a unique blend of style and functionality. - **Hybrid-assisted Turbocharged Engines:** The Santa FE XRT Concept offers two engine options, including a 2.5-liter turbocharged engine and a hybrid-assisted turbocharged 1.6-liter engine, providing power and efficiency. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore opportunities to design and manufacture aggressive overlanding-ready SUVs to meet the growing demand for versatile and adventurous vehicles. - **Outdoor Recreation:** The outdoor recreation industry can leverage the trend of aggressive overlanding-ready SUVs to develop accessories and gear that enhance the off-road experience for modern drivers and explorers. - **Green Technology:** The green technology industry can capitalize on the hybrid-assisted turbocharged engines trend by innovating and producing more efficient powertrain options for SUVs and other vehicles. ## Related on Trend Hunter - [Luxe Weekend Warrior SUVs](https://www.trendhunter.com/trends/hyundai-santa-fe.md) - [Angular Otherworldly Off-Road SUVs](https://www.trendhunter.com/trends/hyundai-crater-concept.md) - [Off-Road-Ready Electric Vehicles](https://www.trendhunter.com/trends/2025-hyundai-ioniq-5-xrt.md) - [Exploratory Off-Road Vehicle Concepts](https://www.trendhunter.com/trends/offroad-vehicle-concept.md) - [Luxury Off-Road SUV Concepts](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept.md) - [Adventurer-Approved SUV Concepts](https://www.trendhunter.com/trends/hyundai-tucson-beast.md) - [Sophisticated Adventure Vehicle Designs](https://www.trendhunter.com/trends/gran-equator.md) - [Sculpted Efficient Aerodynamic SUVs](https://www.trendhunter.com/trends/hyundai-seven-concept.md) - [Hyper-Rugged SUV Concepts](https://www.trendhunter.com/trends/range-rover-prerunner-concept.md)