# 114-Foot Noisemakers The Hyundai Giant Vuvuzela Signals the Start of World Cup Matches By Allison Love | Published 2010-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-giant-vuvuzela References: [notcot.org](http://www.notcot.org/post/31888/) & [chrisrawlinson](http://www.chrisrawlinson.com/2010/06/hyundai-cape-town-giant-vuvuzela/) The [Hyundai](https://www.trendhunter.com/trends/hyundai-vision-fk-concept) giant vuvuzela was created by the car company in conjunction with [Jupiter](https://www.trendhunter.com/trends/europeanstyle-pilsner) Drawing Room to kick off each of the World Cup matches. The 114-foot vuvuzuela is blown each time there is a World Cup game to get the city pumped and ready. The Hyundai giant vuvuzuela is located on an unfinished road above Cape Town, and the noise it emits is incredible. What a way to get South Africans--and visiting tourists--ready for the World Cup! ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Giant Public Props:** Creating giant props for public events could create immersive experiences and generate buzz. - **Spectacle Marketing:** Using extravagant and attention-grabbing marketing stunts can help in building brand awareness and excitement. - **Interactive Fan Engagement:** Leveraging interactive experiences to engage fans can enhance their involvement and create memorable moments. ### Who This Affects Most - **Automotive:** Car companies can explore unconventional marketing strategies, like giant props, to increase brand visibility and engage consumers. - **Event Management:** Event management companies can offer creative prop and spectacle marketing services to enhance the impact of their clients' events. - **Sports and Entertainment:** Sports and entertainment organizations can utilize interactive fan engagement tactics to heighten fan experiences and build strong fan communities. ## Related on Trend Hunter - [Giant Custom Inflatables](https://www.trendhunter.com/trends/giant-inflatables.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Buildable Sports Icons](https://www.trendhunter.com/trends/lego-world-cup-trophy.md) - [Canadian Soccer Initiatives](https://www.trendhunter.com/trends/soccer-initiatives.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md) - [Sleek Trophy Designs](https://www.trendhunter.com/trends/mvp-trophy.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Branded Football Cup Reveals](https://www.trendhunter.com/trends/world-cup-2025-trophy.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md)