# Korean Luxury Car Hyundai Genesis By scottv | Published 2008-01-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-genesis References: [thestar.my](http://thestar.com.my/news/story.asp?file=/2008/1/9/apworld/20080109080324&sec=apworld) & [hyundaiconceptgenesis](http://www.hyundaiconceptgenesis.com/) The luxury sedan market just got some new competition from an unlikely competitor. Dominated by Mercedes, BMW, Lexus and Audi, non other than Hyundai is making a foray into the market. Historically associated with cheap economy cars, Hyundai is looking to show that it too can design a car that exudes class. The new sedan called the [Hyundai Genesis](http://www.hyundaiconceptgenesis.com) will also feature Hyundai's first ever V8 engine. While it doesn't self park, it does feature all the other gadgets and technology you'd expect from a car in this class. It will be great to see this take hold and become another fixture in the luxury sedan market. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Sedan Competition:** Hyundai's entry into the luxury sedan market disrupts the dominance of Mercedes, BMW, Lexus, and Audi by providing a new and potentially affordable option. - **Hyundai's Design Evolution:** Hyundai's move into the luxury sedan market signifies the company's evolution from producing cheap economy cars to creating high-class vehicles with elegant designs. - **Advanced Technology Integration:** The Hyundai Genesis showcases the company's commitment to incorporating advanced gadgets and technology into its luxury vehicles, creating opportunities for disruptive innovation in the automotive technology sector. ### Who This Affects Most - **Automobile Manufacturing:** Hyundai's entry into the luxury sedan market presents opportunities for other automobile manufacturers to reevaluate and innovate their strategies to compete in this evolving segment. - **Automotive Technology:** The Hyundai Genesis's integration of cutting-edge technology opens up avenues for disruptive innovation in the automotive technology industry, encouraging other companies to explore new possibilities and improve existing offerings. - **Luxury Goods:** The entrance of Hyundai into the luxury sedan market disrupts the established players within the luxury goods industry, providing consumers with a new brand to consider when making high-end automotive purchase decisions. ## Related on Trend Hunter - [Luxury Off-Road SUV Concepts](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept.md) - [Elegant Electric Vehicles](https://www.trendhunter.com/trends/genesis-x-speedium.md) - [Inviting Curvaceous Electric SUVs](https://www.trendhunter.com/trends/genesis-neolun-concept.md) - [Sophisticated Adventure Vehicle Designs](https://www.trendhunter.com/trends/gran-equator.md) - [Consumer-Centric Luxury Car Campaigns](https://www.trendhunter.com/trends/genesis-motors-canada.md) - [Sleek Electric Concept Vehicles](https://www.trendhunter.com/trends/nine-concept.md) - [Four-Passenger Stealthy SUVs](https://www.trendhunter.com/trends/gv80-coupe.md) - [Restored Retro-Futuristic Sedans](https://www.trendhunter.com/trends/1986-hyundai-grandeur.md) - [Lighting-Wrapped Concept Coupes](https://www.trendhunter.com/trends/concept-coupe.md)