# Auto Driftvertising Hyundai Genesis Coupe Demonstrates Precision Driving for Super Bowl Commercial By Marissa Brassfield | Published 2009-02-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-genesis-coupe-super-bowl-commercial References: [motorauthority](http://www.motorauthority.com/hyundai-to-debut-2010-genesis-coupe-in-super-bowl-ad.html) & [hyundaigenesis](http://www.hyundaigenesis.com/coupe/) [Hyundai's](https://www.trendhunter.com/trends/he-got-money) ads for the Genesis Coupe aim to infuse some good, old-fashioned badass into the 2009 Super Bowl commercials. Impeccably talented pro driver Rhys Millen is filmed drifting around a track, a talent for which he is well known. The 306-hp rear-drive car is clearly capable of some [serious drifting](https://www.trendhunter.com/trends/gac-group), and Millen whips the car out to the sounds of Billy Corgan and The Smashing Pumpkins. The two Hyundai Genesis Coupe 2009 Super Bowl commercials are grouped under the theme 'The Epic Lap.' A second commercial features more precision driving, but takes place at the 12-turn racetrack at Road Atlanta in northeast Georgia, according to [Motor Authority](https://www.trendhunter.com/trends/nascar-experience). There is a promo page for the Hyundai Genesis Coupe spots. At the end of their 2009 Super Bowl commercials, the viewer is prompted to edit their own version of 'The Epic Lap.' You can check it out for yourself at the link below. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 47% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Precision Driving:** Opportunity for developing advanced driver assistance systems that enable precise and controlled drifting maneuvers. - **Interactive Advertising:** Opportunity to create interactive ad campaigns that engage viewers and allow them to personalize and share their own versions of the ad. - **Sports Marketing:** Opportunity for automakers to leverage professional sports partnerships to showcase their vehicles' performance capabilities. ### Where This Applies - **Automotive:** Automakers can explore advanced driving technologies and performance enhancements to cater to car enthusiasts and thrill-seekers. - **Advertising:** Ad agencies can incorporate interactive elements into commercials to increase viewer engagement and create personalized experiences. - **Entertainment:** Film and television production companies can capture and showcase precision driving skills in action-packed scenes for movies, TV shows, and commercials. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Lighting-Wrapped Concept Coupes](https://www.trendhunter.com/trends/concept-coupe.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Consumer-Centric Luxury Car Campaigns](https://www.trendhunter.com/trends/genesis-motors-canada.md) - [Weatherized Winter Concept Vehicles](https://www.trendhunter.com/trends/x-snow-speedium.md) - [New Year-Focused Car Campaigns](https://www.trendhunter.com/trends/2027-telluride-suv.md) - [Four-Passenger Stealthy SUVs](https://www.trendhunter.com/trends/gv80-coupe.md)