# Immortalizing Auto Ads Hyundai Genesis Prolongs Super Bowl Buzz With Free Soundtrack Download By Marissa Brassfield | Published 2009-02-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-genesis-ad-smashing-pumpkins-fol References: [autoblog](http://www.autoblog.com/2009/02/08/smashing-idea-hyundai-giving-away-superbowl-ads-soundtrack/) & [download.hyundaigenesis](http://download.hyundaigenesis.com/RegistrationPage.aspx?downloadfilename=billy.mp3) The [Hyundai](https://www.trendhunter.com/trends/he-got-money) Genesis Super Bowl 2009 commercials were undeniably badass, partly due to Rhys Millen's drifting and partly due to the return of [The Smashing Pumpkins](https://www.trendhunter.com/trends/the-smashing-pumpkins-and-vosges-hautchocolat) for the ad's soundtrack. Hyundai is prolonging the buzz around these ads by giving away an exclusive free download of the track on its site. The Smashing Pumpkins song used in the Hyundai Genesis [Super Bowl commercials](https://www.trendhunter.com/trends/angel-soft-super-bowl) is called "FOL," and it's exclusive to users who register for free at the Hyundai site--at least, until the pirates get ahold of it. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 38% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Super Bowl Advertising:** The Super Bowl continues to be a prime opportunity for brands to create buzz and reach a massive audience through creative and memorable advertisements. - **Experiential Marketing:** Brands are finding innovative ways to extend the impact of their advertisements beyond the airing, such as offering exclusive content or experiences to engage and reward consumers. - **Music Partnerships:** Collaborating with popular musicians and offering exclusive music content can enhance brand messaging and create a unique connection with consumers. ### Who This Affects Most - **Automotive:** Automotive brands like Hyundai are using creative advertising strategies to capture consumer attention and differentiate themselves in a competitive market. - **Music Streaming:** Music streaming platforms could leverage exclusive music partnerships with brands to offer unique content and attract new users to their platform. - **Digital Marketing:** Digital marketing agencies can help brands develop and execute impactful advertising campaigns that leverage new and engaging strategies to captivate audiences and drive brand awareness. ## Related on Trend Hunter - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Consumer-Centric Luxury Car Campaigns](https://www.trendhunter.com/trends/genesis-motors-canada.md)