# Soccerific Sedans Hyundai Football-Themed Cars Are Ready for the FIFA 2010 World Cup By manzil | Published 2010-05-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-football-themed-cars References: [carscoop.blogspot](http://carscoop.blogspot.com/2010/05/hyundai-kicks-off-countdown-to-2010.html) & [automotorblog](http://www.automotorblog.com/football-themed-hyundai-i10/) These Hyundai football-themed cars were built by [Hyundai UK](https://www.trendhunter.com/trends/interoid-ev) to promote the upcoming World Cup. [Hyundai Motors](https://www.trendhunter.com/trends/electric-subcompact-suv) is the official sponsor for the [FIFA 2010 World Cup](https://www.trendhunter.com/trends/fifa-club-world-cup), and the Hyundai i10s chosen to get the soccerific makeover were previously used by Jeremy Clarkson in his DVD 'Duel.' The Hyundai football-themed cars are covered in artificial football turf, and their rooftops are adorned with a 1.5-meter football. The hoods of the cars feature goal posts, while the exterior of the cars boast soccer ball wheels and football shoe mirrors. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 80% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Football-themed Promotional Vehicles:** Opportunity for automakers to create customized vehicles to promote sports events. - **Experiential Marketing:** Chance for brands to engage consumers through immersive and interactive marketing experiences. - **Sports Sponsorship Activation:** Potential for companies to leverage sporting events to enhance brand visibility and reach a broader audience. ### Where This Applies - **Automotive:** Disruptive innovation opportunity for automakers to create unique and customized vehicles for promotional purposes. - **Marketing and Advertising:** Opportunity for marketing agencies and brands to develop immersive and interactive campaigns to engage consumers. - **Sports Sponsorship:** Chance for companies to capitalize on sports events by activating sponsorships and leveraging the associated marketing opportunities. ## Related on Trend Hunter - [Auto Brand-Supported Soccer Tournaments](https://www.trendhunter.com/trends/canada-soccer.md) - [Gaming-Inspired Vehicle Concepts](https://www.trendhunter.com/trends/electric-subcompact-suv.md) - [Video Game-Inspired Vehicles](https://www.trendhunter.com/trends/interoid-ev.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Sleek Exclusive Collaborative Cars](https://www.trendhunter.com/trends/ioniq-5-disney100.md) - [Canadian Soccer Initiatives](https://www.trendhunter.com/trends/soccer-initiatives.md) - [Cartoon-Branded Concept Cars](https://www.trendhunter.com/trends/hyundai-ioniq-5-disney100-platinum-concept.md) - [Futuristic Retro-Inspired Sedans](https://www.trendhunter.com/trends/hyundai-nine.md)