# On-Demand Test Drives Amazon will Deliver the 2017 Hyundai Elantra for Consumers to Test Drive By Joey Haar | Published 2016-08-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-elantra References: [cnet](https://www.cnet.com/roadshow/news/schedule-a-test-drive-where-you-want-with-hyundai-amazon/) & [amazon](https://www.amazon.com/gp/adlp/hyundaielantra/?tag=trenhunt0f-20) The 2017 [Hyundai](https://www.trendhunter.com/trends/amazon-auto) Elantra is an entry level car with a leg up over its competitors. With any other vehicle on the market, consumers need to take the trip to a local dealership to get a test drive. However, Hyuundai has partnered with [Amazon](https://www.trendhunter.com/trends/amazon-autos) for the '[Prime](https://www.trendhunter.com/trends/amazon-now-delivery-service) Now. Drive Now.' campaign, which lets consumers order a 2017 Hyundai Elantra directly to their door for an on-demand test drive. The 'Prime Now. Drive Now.' campaign is nearly as simple as the concept seems on paper. Potential buyers can log onto Amazon and request a drive, and a trained expert will bring the car to the consumer's location. They can then take an approximately hour-long test drive, and, if they enjoyed the car, the expert will advise them on the nearest Hyundai dealership. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **On-demand Test Drives:** The concept of on-demand test drives facilitated by partnering with a delivery service can be applied to other entry-level cars. - **Direct-to-consumer Vehicle Sales:** Hyundai's partnership with Amazon for test drives suggests that automobile companies can approach direct-to-consumer sales by taking advantage of existing delivery services. - **Personalized Test Drive Experience:** In-person test drives may become more personalized through on-demand delivery, potentially leading to more informed purchasing decisions. ### Sectors Adopting This - **Automotive:** Automobile companies can benefit by tapping into delivery services for on-demand test drives. - **E-commerce:** Delivery services can expand their offerings and partnerships, such as with automobile companies for on-demand test drives. - **Retail:** Retailers can adapt the on-demand test drive concept by partnering with delivery services to offer in-home test drives of other products. ## Related on Trend Hunter - [Auto-Centric Digital Retail Spaces](https://www.trendhunter.com/trends/amazon-auto.md) - [Retailer-Enabled Car Sales](https://www.trendhunter.com/trends/amazon-autos.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Seamless Auto Concierge Programs](https://www.trendhunter.com/trends/genesis-at-home.md) - [Electric Car Subscription Plans](https://www.trendhunter.com/trends/evolve-subscription-plan.md) - [Branded Car-Powered Hotels](https://www.trendhunter.com/trends/carpowered-hotel.md) - [Luxe Weekend Warrior SUVs](https://www.trendhunter.com/trends/hyundai-santa-fe.md) - [Last-Mile Medication Deliveries](https://www.trendhunter.com/trends/lastmile-medication-delivery.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)