# Morbidly Destructive Car Commercials Hyundai Commercial Showcases an Uncomfortable Facet of Life By Ian Andrew Panganiban | Published 2013-04-29 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-commercial References: [youtube](http://www.youtube.com/watch?feature=player_embedded&v=bpopOOLLLFE) There seems to be no limit to the type of commercials advertisers are willing to put out in the world to garner attention for brands, as proven by the new [Hyundai](https://www.trendhunter.com/trends/he-got-money) commercial by the [Innocean](https://www.trendhunter.com/trends/public-safety-initiative) ad agency. The commercial starts normal enough, but as the camera angle moves, the video showcases a [very disturbing scene](https://www.trendhunter.com/trends/darkest-campaign-yet) of a man attempting suicide. The video showcases an attempt of carbon monoxide poisoning by the elderly man; the music sets the tone for the dramatic scene and then ends with the caption ‘THE NEW ix35 with 100% WATER EMISSIONS.’ The commercial captures a very disturbing and very real scenario of life. The Innocean ad agency decided to feature the water-emitting vehicle in a morose way that many people will find very uncomfortable. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Emotionally Provocative Advertising:** Creating advertisements that evoke strong emotions to generate attention and provoke a response from viewers. - **Controversial Branding:** Using controversial or shocking imagery in commercials to generate buzz and spark conversations around a brand. - **Unconventional Messaging:** Delivering brand messages in unexpected and unconventional ways to stand out in a crowded advertising landscape. ### Who This Affects Most - **Automotive:** Exploring disruptive innovation opportunities in car advertising to create impactful and memorable campaigns. - **Marketing and Advertising:** Embracing unconventional and provocative approaches to advertising to capture audience attention and drive brand awareness. - **Mental Health and Well-being:** Addressing real and uncomfortable scenarios in advertising to raise awareness and promote discussions around mental health issues. ## Related on Trend Hunter - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [African American Car Campaigns](https://www.trendhunter.com/trends/okay-hyundai.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md)