# K-Pop-Inspired Vehicle Designs The Hyundai BLINK Draws Inspiration from Korean Pop Culture By Michael Hemsworth | Published 2021-03-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-blink References: [tuvie](https://www.tuvie.com/hyundai-blink-internship-project-k-pop-inspired-car-design/) & [instagram](https://www.instagram.com/sachin_sing_t/) The conceptual [Hyundai](https://www.trendhunter.com/trends/electric-subcompact-suv) BLINK vehicle has been designed by Sachin Sing Tensing as part of his internship project and maintains an unexpected aesthetic that draws inspiration from the music industry. The vehicle imagines a collaboration between K-pop artists and the automotive brand, and maintains a feminized aesthetic that is inspired by girl group [Blackpink](https://www.trendhunter.com/trends/blackpink-popup-store). The compact car would have a two-seater design along with signature black and pink details for avid fans to admire when seeking out a way to show off their prowess to onlookers on city streets. The conceptual Hyundai BLINK vehicle highlights a [feminized design](https://www.trendhunter.com/trends/buick-envision-1) that is youthful and fun, which would help the brand to speak to a different consumer base than the ones they usually target. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **K-pop-inspired Vehicle Designs:** The success of K-Pop culture has opened up opportunities for vehicle designs that target younger generations of consumers who are inspired by the music and style trends. - **Feminized Vehicle Aesthetics:** The Hyundai BLINK design showcases a feminized approach to vehicle design, which could disrupt the traditionally male-dominated automotive industry by offering new styles for female consumers. - **Brand-artist Collaborations:** Collaborating with popular music artists like Blackpink, who have a massive following, can create unique brand opportunities for automotive companies to create limited edition models, merchandising, and promotional events. ### Sectors Adopting This - **Automotive Industry:** Inspired by music, the Hyundai BLINK design offers a new aesthetic for small vehicles which could become a trending market for automotive manufacturers. - **Entertainment Industry:** K-Pop music and Korean pop culture has become a disruptive force in the entertainment industry, influencing fashion, art, and now leading to vehicle design collaborations with automotive brands. - **Marketing Industry:** The massive fanbase of K-Pop music and artists such as Blackpink can be leveraged through creatively designed automotive campaigns, merchandising and other marketing initiatives. ## Related on Trend Hunter - [Gaming-Inspired Vehicle Concepts](https://www.trendhunter.com/trends/electric-subcompact-suv.md) - [Futuristic Retro-Inspired Sedans](https://www.trendhunter.com/trends/hyundai-nine.md) - [Video Game-Inspired Vehicles](https://www.trendhunter.com/trends/interoid-ev.md) - [Retro Electric Concepts](https://www.trendhunter.com/trends/stellar.md) - [EV Headlight Flashlights](https://www.trendhunter.com/trends/hyundai-ioniq-pixel-toy-flashlight.md) - [70s-Style Race Cars](https://www.trendhunter.com/trends/hyundai-n-vision-74.md) - [Sleek Electric Concept Vehicles](https://www.trendhunter.com/trends/nine-concept.md) - [Cartoon-Branded Concept Cars](https://www.trendhunter.com/trends/hyundai-ioniq-5-disney100-platinum-concept.md) - [Sculpted Efficient Aerodynamic SUVs](https://www.trendhunter.com/trends/hyundai-seven-concept.md)