# Sock-Covered Canine Ads These Hyundai Advertisements Reiterate the Brand's Luxury Cushions By Sarah St.Jules | Published 2013-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-advertisements References: [adsoftheworld](http://adsoftheworld.com/media/print/hyundai_i40_dogs_pericles) & [hyundai](http://www.hyundai.com/) These [Hyundai](https://www.trendhunter.com/trends/where-have-you-been) advertisements use a common occurrence in households with pets in order to showcase the brand's new luxurious materials. If you have ever owned a dog, you know that it could be a disaster when they get into your car. Their fur gets everywhere, and you always need to be careful of their nails. One wrong step and there is a hole in your leather interior. Hyundai has redone the inside of their vehicles and have used an [ultra luxurious material](https://www.trendhunter.com/trends/leather-alternative-1). In this ad campaign, three adorable dogs are about to go for a ride in the car, but before they can get in, they have to get socks put on their paws. These Hyundai advertisements use these pictures as an example of the work you will do to ensure your luxurious interiors stay pristine. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Luxurious Materials:** Opportunity for disruptive innovation in the automotive industry by introducing new luxurious materials for interiors. - **Pet-friendly Accessories:** Opportunity for disruptive innovation in the pet industry by creating accessories like socks to protect car interiors from pets. - **Branded Advertisement Campaigns:** Opportunity for disruptive innovation in the advertising industry by creating unique and memorable campaigns that resonate with pet-owning consumers. ### Who This Affects Most - **Automotive:** Automotive industry players can explore incorporating luxurious materials for car interiors, attracting consumers seeking premium experiences. - **Pet:** Pet industry can develop and market accessories like pet-friendly car socks that cater to the needs of pet owners and their furry companions. - **Advertising:** Advertising agencies can leverage the impact of pet-related content to create attention-grabbing campaigns that highlight brand messaging and resonate with target audiences. ## Related on Trend Hunter - [Pet-Focused SUV Accessories](https://www.trendhunter.com/trends/genesis-x-dog.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Comfy Sofa-Inspired Pet Beds](https://www.trendhunter.com/trends/sofa-pet-bed.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md)