# Aging Football Endorsements Brett Favre Pokes Fun at Himself in Hyundai 2010 Super Bowl Ad By Alex Scott | Published 2010-02-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-2010-super-bowl-ad References: [i4u](http://www.i4u.com/article30479.html) Not often do [Super Bowl commercials](https://www.trendhunter.com/trends/doja-cat-2) feature football players, and even more rarely do they feature players who will be participating in that Super Bowl. In the [Hyundai](https://www.trendhunter.com/trends/where-have-you-been) 2010 Super Bowl ad, Brett Favre is featured receiving an award in 2020 at age 50, announcing that he will, one day, retire. It’s cool to see [superstar athletes](https://www.trendhunter.com/trends/rob-gronkowski1) with a sense of humor about themselves. Even if you don’t remember that the Hyundai 2010 Super Bowl ad is for Hyundai, it's certain that this one will stick out from the other dozen or so big ads that will be featured this Sunday. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Super Bowl Advertising:** Opportunity for football players to appear in humorous Super Bowl commercials, breaking from the norm. - **Athlete Endorsements:** Superstar athletes using self-deprecating humor in endorsements, creating a memorable impact. - **Long-term Branding:** Brands utilizing long-term endorsements to create a lasting impression and build brand loyalty. ### Where This Applies - **Automotive:** Automotive companies using humor and football players in their advertisements to stand out during major events like the Super Bowl. - **Sports Marketing:** Marketers working with athletes to develop advertising campaigns that showcase their sense of humor and relatability. - **Entertainment:** Entertainment companies leveraging football players in humorous advertisements to generate buzz and attract viewers. ## Related on Trend Hunter - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md) - [Playful Football-Shaped Crackers](https://www.trendhunter.com/trends/footballshaped-crackers.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [NFL Athlete-Backed Avocado Campaigns](https://www.trendhunter.com/trends/rob-gronkowski1.md)