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# Blockchain-Based Supply Solutions
Hyundai Partners with IBM on New Supply Chain Financial System

By Niko Pajkovic | Published 2022-09-23 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/hyundai-1
References: [technologymagazine](https://technologymagazine.com/ai-and-machine-learning/hyundai-card-and-hyundai-commercial-partner-ibm-drive-digital-transformation) & [hyundaicanada](https://www.hyundaicanada.com/)

![Blockchain-Based Supply Solutions](https://cdn.trendhunterstatic.com/thumbs/489/hyundai-1.jpeg)

Hyundai Card, a financial sub-label owned by South Korean automotive manufacturers Hyundai and [Kia](https://www.trendhunter.com/trends/wearable-robot1), has teamed up with financial giant [IBM](https://www.trendhunter.com/trends/mcd-tech-labs) to launch 'Hyundai Card Buddy,' a new AI-powered chatbot designed to quickly and effectively answer customer questions. The new chatbot will leverage natural language processing (NLP), a kinda of machine learning system that I help to replicate human language by analysing vast sets of language-based data.

The new technology is just one part of the new partnership, which looks to integrate cloud-based AI and blockchain technology to improve Hyundai's customer service experiences. In addition, [Hyundai Commercial](https://www.trendhunter.com/trends/hyundai-partners-with-amazon) will work with IBM to create an all-new supply chain financing ecosystem. According to IBM, the new ecosystem aims to "reduce lead times and costs in financial transactions among dealers, distributors, and manufacturers."

Image Credit: Hyundai

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 50% | Activity: 79% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Blockchain Technology for Supply Chain Finance:** Hyundai's partnership with IBM to create a blockchain-based supply chain financing ecosystem presents an opportunity for other companies to leverage this innovative technology to reduce transaction times and costs.
- **AI-powered Customer Service Chatbots:** The launch of Hyundai Card Buddy, an AI-powered chatbot designed to answer customer inquiries, highlights an opportunity for companies to improve their customer service experiences through the use of natural language processing and machine learning systems.
- **Cloud-based AI Integration:** The integration of cloud-based AI technology with Hyundai's customer service and supply chain systems demonstrates an opportunity for other companies to improve their operations through the adoption of innovative cloud-based platforms.

### Sectors Adopting This

- **Automotive Manufacturing:** Hyundai's partnership with IBM to launch a blockchain-based supply chain financing ecosystem presents an opportunity for other automotive manufacturers to improve their supply chain finance processes.
- **Financial Services:** The launch of Hyundai Card Buddy, an AI-powered chatbot, highlights an opportunity for other financial services companies to improve their customer service experiences through the use of natural language processing and machine learning systems.
- **Technology:** The integration of blockchain technology and cloud-based AI with Hyundai's operations presents a significant opportunity for technology companies to further develop and innovate in these areas.

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