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# Cobain Commercialization
Hysteric Glamour Follows Converse With Kurt Cobain Kicks

By Brian G Randles | Published 2009-09-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hysteric-glamour-kurt-cobain
References: [highsnobiety](http://www.highsnobiety.com/news/2009/09/20/hysteric-glamour-kurt-cobain-sneakers/) & [hystericglamour.jp](http://www.hystericglamour.jp/)

First [Converse](https://www.trendhunter.com/trends/converse-allstar) came out with Kurt Cobain-inspired shoes, now [Hysteric Glamour](https://www.trendhunter.com/trends/hysteric-glamour-and-crocs) is following suit. I still believe anyone caught wearing these or the [Converse kicks](https://www.trendhunter.com/trends/billie-eilish-x-converse), is a poseur, but what can you do?

The low-top sneaker by Hysteric Glamour comes in canvas/suede, has smiley faces all over it and ‘Smells Like Teen Spirit’ on the heel. All I can smell is a slap in the face. It will be a bad day when I see a teenager wearing these kicks and unlocking the Cobain avatar on 'Guitar Hero 5.'

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 11% | Activity: 38% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Musician-inspired Footwear:** With the success of Kurt Cobain-inspired shoes, there is an opportunity for other brands to create footwear inspired by popular musicians.
- **Nostalgia Fashion:** The use of 90s music icons in fashion is a trend that can tap into consumers' nostalgia for that era and create a unique selling proposition.
- **Branded Collaborations:** Brands can benefit from collaborations with iconic artists, musicians or actors by leveraging their fans, selling exclusive merchandise and creating buzz around the collaboration.

### Industries Being Reshaped

- **Fashion:** The fashion industry can leverage the trend of musician-inspired footwear to create new designs that resonate with music lovers and fashion enthusiasts.
- **Music:** The music industry can explore opportunities to collaborate with fashion brands to launch limited edition merchandise and strengthen their brand image.
- **Gaming:** Gaming industry can collaborate with iconic musicians to create exclusive in-game characters or merchandise, thus, strengthening the connection between music and gaming in pop culture.

## Related on Trend Hunter

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- [Hyperrealistic Musician Figurines](https://www.trendhunter.com/trends/blitzway-kurt-cobain-figurine.md)
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