# Hypoallergenic Laundry Soaps Arm & Hammer Debuted a Safe and Inclusive Detergent for Babies By Colin Smith | Published 2022-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hypoallergenic-liquid-laundry References: [drugstorenews](https://drugstorenews.com/arm-hammer-rolls-out-hypoallergenic-detergent-babies) & [armandhammer](https://www.armandhammer.com/en-ca/laundry)  [Arm & Hammer](https://www.trendhunter.com/trends/deep-clean-laundry-detergent) debuted the 'Hypoallergenic Liquid Laundry Detergent,' a safe, fresh laundry soap designed for use with baby's clothing. Harmful chemicals can be a large detriment to babies due to the [sensitive skin](https://www.trendhunter.com/trends/fixderma), eyes, and noses that babies often have. This means even an action as simple as washing a baby's clothes in an unsafe laundry detergent can potentially irritate the baby. This is why Arm & Hammer created a safe, inclusive solution for washing baby clothes. This [liquid laundry detergent](https://www.trendhunter.com/trends/fabric-rinse) from Arm & Hammer is free of common harmful chemicals, is proficient at removing stains, and is unlikely to produce any form of irritation or reaction on a baby when used to wash their clothes. The company stated that this product was "specifically designed to give parents peace of mind when it comes to their newborns and infants." Image Credit: Arm & Hammer ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 34% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Safe Baby Detergents:** Safe and gentle detergents for newborns and infants are in demand due to the sensitive skin, eyes, and noses that babies often have. - **Hypoallergenic Cleaning Products:** Hypoallergenic cleaning products are increasingly becoming popular as people become more aware of their impact on sensitive skin. - **Eco-friendly Laundry Solutions:** Eco-friendly laundry detergents are gaining traction as consumers turn towards sustainable and safe solutions for washing their clothes. ### Industries Being Reshaped - **Baby Care:** Baby care industry can focus on developing safe and gentle laundry detergents specifically designed for newborns and infants. - **Cleaning Products:** Cleaning product industry can expand its offerings by developing a range of hypoallergenic cleaning products that cater to the needs of consumers with sensitive skin. - **Sustainability:** The laundry industry can tap into the growing demand for eco-friendly solutions by developing sustainable and safe laundry detergents. ## Related on Trend Hunter - [Allergen-Removing Laundry Detergents](https://www.trendhunter.com/trends/all-laundry-detergent.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/dinobi-detergent.md) - [Concentrated Cleaning Laundry Detergents](https://www.trendhunter.com/trends/deep-clean-laundry-detergent.md) - [Mess-Free Laundry Detergent Sheets](https://www.trendhunter.com/trends/power-sheets-laundry-detergent.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/nonbio-laundry-powder.md) - [Sensitive Skin Baby Products](https://www.trendhunter.com/trends/aveeno-baby.md) - [Ultra-Gentle Infant Cosmetics](https://www.trendhunter.com/trends/aveeno-baby-healthy-start.md) - [Gentle Laundry Detergents](https://www.trendhunter.com/trends/fabric-rinse.md) - [Hypoallergenic Laundry Fragrances](https://www.trendhunter.com/trends/himalayan-cashmere-laundry-sauce.md)