# High-Performance Clean Skincare Hyphen Makes Environmentally Friendly Multi-Benefit Skincare By Laura McQuarrie | Published 2023-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hyphen References: [forbesindia](https://www.forbesindia.com/article/news/kriti-sanon-and-mcaffeines-founding-team-launch-new-skincare-brand-hyphen/87081/1) & [letshyphen](https://letshyphen.com/) [Hyphen](https://www.trendhunter.com/trends/hyphen-2) is a new skincare brand devoted to results-driven skincare solutions that are clean and 100% vegan with no plastic footprint. "With the plethora of products out there, there has been a lot of confusion about how these products are to be layered," said co-founder Kriti Sanon, "I realized I was not the only one facing this challenge." And as a result, Sanon found herself wondering about the possibility of uniting various ingredients in one product to target multiple concerns. The brand is introducing itself to the world with three products: the [Golden Hour](https://www.trendhunter.com/trends/golden-hour-getaway-collection) Glow Serum, the All I Need Sunscreen SPF 50 PA++++ and the Barrier Care [Cream](https://www.trendhunter.com/trends/shiksona-beauty), which can be purchased in two formulas to suit different skin types. With these products, consumers get the best of both worlds—multi-benefit skincare and streamlined routines. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 86% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Streamlined Routines:** Hyphen's clean skincare products offer consumers the opportunity to simplify their skincare routines by targeting multiple concerns with one product. - **Results-driven Solutions:** Hyphen's high-performance skincare line provides consumers with effective and impactful skincare solutions that deliver visible results. - **Clean and Environmentally Friendly:** Hyphen's 100% vegan and plastic-free skincare products cater to the growing demand for clean and sustainable beauty options. ### Sectors Adopting This - **Skincare:** The skincare industry can explore opportunities to develop multi-benefit products that simplify routines and deliver effective results. - **Beauty:** The beauty industry can capitalize on the trend of clean and environmentally friendly skincare by developing eco-conscious product lines. - **Cosmetics:** The cosmetics industry can tap into the demand for results-driven solutions by incorporating high-performance ingredients into their product offerings. ## Related on Trend Hunter - [Actor-Backed Hydration Products](https://www.trendhunter.com/trends/hyphen-2.md) - [Spot-Correcting Skincare Lines](https://www.trendhunter.com/trends/hyphen-1.md) - [Hybrid Body Care Brands](https://www.trendhunter.com/trends/hybrid-body-care-brand.md) - [Biotech-Powered Skincare Routines](https://www.trendhunter.com/trends/veriphy-skincare.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Healthy Hydration Skincare](https://www.trendhunter.com/trends/hydration-collection.md)