# Rugged Winter-Ready Footwear adidas Originals Readies for Winter with the HYPERTURF Gaiter By Amy Duong | Published 2022-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hyperturf References: [hypebeast](https://hypebeast.com/2022/11/adidas-originals-hyperturf-gaiter-cordura-fidlock-release-information-hq6071-hq6508) & [adidas](https://www.adidas.com/us/hyperturf-gaiter-shoes/HQ6071.html) [adidas Originals](https://www.trendhunter.com/trends/mocaturf) introduces its latest silhouette that is designed specifically for the Winter season with the HYPERTURF Gaiter. It is designed with a rugged design language and readies for the outdoors whilst retaining its retro running properties. It covers the upper with [heavy-duty CORDURA fabric](https://www.trendhunter.com/trends/adidas-samba-og-cordura) materials to protect the wearer's feet and has [speed lacing](https://www.trendhunter.com/trends/adidas-terrex-skychaser-goretex) that is weaved into the upper along with the webbed fabric for a tactical design language. Notably, it is able to grow into a bootie silhouette due to the FIDLOCK material. Using magnetic snaps on the back quarter section and a speed lace hoop lock, it comes together to have the gaiter rest just above the sneaker to help keep wearers warm and debris out. Image Credit: adidas Originals, [hypebeast](https://hypebeast.com/2022/11/adidas-originals-hyperturf-gaiter-cordura-fidlock-release-information-hq6071-hq6508), [adidas](https://www.adidas.com/us/hyperturf-gaiter-shoes/HQ6071.html) ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 55% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Winter-ready Footwear:** There is an opportunity for companies to invest in creating functional and stylish winter footwear that provides protection and warmth for the wearer. - **Rugged and Durable Materials:** A trend towards using heavy-duty materials such as CORDURA fabric for footwear can disrupt the industry by offering more durable and long-lasting products. - **Innovative Design Language:** Innovative design elements such as speed lacing and magnetic snap closures can set footwear products apart from traditional designs and offer added functionality for consumers. ### Where This Applies - **Footwear and Fashion:** Companies in the fashion and footwear industries can innovate by using durable materials and innovative design elements to create winter-ready footwear that is both stylish and functional. - **Outdoor and Adventure:** The outdoor and adventure industry can benefit from investing in winter footwear that provides necessary protection and warmth for consumers while also having a stylish and rugged design language. - **Materials and Manufacturing:** The materials and manufacturing industry can disrupt the traditional footwear industry by developing and producing new materials such as CORDURA fabric and incorporating innovative design elements into production processes. ## Related on Trend Hunter - [Rugged Winter-Ready Sneakers](https://www.trendhunter.com/trends/adidas-forum-low-goretex.md) - [Functional Boot Gaiters](https://www.trendhunter.com/trends/coldweather-footwear.md) - [Outdoor Explorative Trail-Tested Shoes](https://www.trendhunter.com/trends/skychaser-goretex.md) - [Weatherized Lifestyle Sneakers](https://www.trendhunter.com/trends/goretex-gazelle.md) - [Speed Lacing Hiking Sneakers](https://www.trendhunter.com/trends/adidas-terrex-skychaser-goretex.md) - [Modular Winter-Ready Shoes](https://www.trendhunter.com/trends/salomon-snowclog-advanced.md) - [Quick-Lace Winter Runners](https://www.trendhunter.com/trends/aerios-nivalis-gtx.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Versatile Hiking Sneakers](https://www.trendhunter.com/trends/adidas-terrex-skychaser-ax5-goretex.md)