# Hybrid Gaming Music Festivals The Hyperplay Festival Will Bring Together eSports and Live Music By Justin Lam | Published 2018-04-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hyperplay-festival References: [esportsinsider](http://www.esportsinsider.com/2018/04/riot-games-mtv-hyperplay-festival/) & [shacknews](http://www.shacknews.com/article/104335/riot-games-joins-forces-with-mtv-to-debut-hyperplay-esports-and-music-festival) Riot Games, the publisher and developer behind the wildly popular League of Legends, has announced a partnership with MTV that will bring the Hyperplay festival. The festival, which is set to take place in Singapore, will feature a combination of esports and music. While there have been no confirmed musicians for the festival, Riot Games has previously worked with bands like [Imagine Dragons](https://www.trendhunter.com/trends/kids-relief-music-festival) and even has its own virtual band known as Pentakill. The Hyperplay festival will also feature a partnership with the [Singapore Ministry of Culture, Community and Youth](https://www.trendhunter.com/trends/xm-studios) (MCCY) as well as the [National Youth Council](https://www.trendhunter.com/trends/skyesports-3) (NYC). Riot Games will be working closely with these organizations to livestream the festival. A League of Legends tournament will also be hosted at the festival and footage from the tournament will be compiled and broadcast to Southeast Asia's MTV. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Hybrid Gaming-music Events:** The combination of esports and live music is creating opportunities for festivals and events to cater to a growing audience. - **Live Streaming Partnerships:** Partnering with government organizations to livestream events can increase outreach and awareness for both the event and the organization. - **Virtual Bands:** The creation of virtual bands for video games like League of Legends presents opportunities for musicians to collaborate with game developers and reach a new audience. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can explore partnerships between gaming and music to create new experiences for audiences. - **Gaming:** Game developers can consider incorporating music and live events into their games to offer players a more immersive experience and attract a wider audience. - **Government:** Government organizations can partner with events and festivals to increase outreach and engagement with audiences, particularly among youth demographics. ## Related on Trend Hunter - [In-Game Festival Concerts](https://www.trendhunter.com/trends/fortnite-and-metallica.md) - [Esports Music Platform Partnerships](https://www.trendhunter.com/trends/t1-home-ground.md) - [Festival-Backed Game Tournaments](https://www.trendhunter.com/trends/galaxy-racer.md) - [Esports Music Collaborations](https://www.trendhunter.com/trends/esl.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/kids-relief-music-festival.md) - [Esports Development Partnerships](https://www.trendhunter.com/trends/riot-games-6.md) - [Copyright-Free Streamer Music](https://www.trendhunter.com/trends/talon-esports-1.md) - [Music-Based Award Partnerships](https://www.trendhunter.com/trends/amazon-music-1.md) - [Virtual Idol Game Crossovers](https://www.trendhunter.com/trends/hatsune-miku-1.md)