# Hyper-Personalized Wellness Guides 28 Guides Individuals Through the Four Phases of Their Cycle By Kalin Ned | Published 2023-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hyperpersonalized-wellness-guide References: [28.co](https://28.co/method)  [Femtech](https://www.trendhunter.com/trends/femcy) company 28 recently launched a "hyper-personalized wellness guide" for menstruating individuals. The wellness-focused initiative looks to minimize common period symptoms like cramping and bloating while encouraging the release of feel-good hormones. The detailed hyper-personalized wellness guide covers all four phases of the menstrual cycle—Menstrual, Follicular, Ovulatory, and Luteal. 28 offers in-app workouts tailored to each phase and these sessions range from 10 minutes to an hour. With step-by-step directions, videos, and coaching, these self-guided workouts are simple and accessible. Low to moderate-intensity exercises are recommended for the Menstrual phase while in the Follicular phase, the app delivers moderate-intensity sessions. In the Ovulatory phase, 28 challenges with more strenuous activities. In the Luteal phase, with peaking metabolism and progesterone levels, 28 boasts moderate to high-intensity workouts that help maintain consistent energy levels. Image Credit: 28 ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 71% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Hyper-personalized Wellness Guides:** Opportunity for femtech companies to create personalized wellness guides for individuals based on their specific needs and phases of their cycle. - **In-app Workouts Tailored to Menstrual Cycle Phases:** Opportunity for fitness apps to provide workout sessions that are customized to each phase of the menstrual cycle, optimizing results and minimizing discomfort for users. - **Minimizing Period Symptoms Through Exercise:** Opportunity for wellness and fitness companies to develop exercise programs specifically designed to alleviate common period symptoms like cramping and bloating, promoting overall well-being during menstruation. ### Industries Being Reshaped - **Femtech:** Opportunity for femtech companies to leverage technology and data to offer hyper-personalized wellness solutions for individuals at different stages of their menstrual cycle. - **Fitness Apps:** Opportunity for fitness app developers to integrate customizable workout sessions that cater to the specific needs and energy levels of users during different phases of their menstrual cycle. - **Wellness and Fitness Companies:** Opportunity for wellness and fitness companies to innovate by creating exercise programs and products that target and minimize common period symptoms, providing a more comfortable and enjoyable experience for users. ## Related on Trend Hunter - [Cycle-Syncing Wellness Apps](https://www.trendhunter.com/trends/28wellness.md) - [Hyper-Personalized Wellness Apps](https://www.trendhunter.com/trends/hyperpersonalized-wellness-app.md) - [Hormone-Focused Women's Health Apps](https://www.trendhunter.com/trends/28-app.md) - [Cycle-Aware Wellness Tools](https://www.trendhunter.com/trends/wellnesspal.md) - [Cycle-Synced Fitness Classes](https://www.trendhunter.com/trends/folm.md) - [AI-Enhanced Period Apps](https://www.trendhunter.com/trends/period-app.md) - [Menstrual Wellness Refreshments](https://www.trendhunter.com/trends/the-cycle-functional-drinks.md) - [Menstrual Cycle Wellbeing Initiatives](https://www.trendhunter.com/trends/menstrual-cycles.md) - [Gamified Menstruating Self-Care](https://www.trendhunter.com/trends/pms-and-cramps.md)