# Hyper-Personalized Wellness Apps 28 Seeks to Empower Women on Their Wellness Journey By Kalin Ned | Published 2023-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hyperpersonalized-wellness-app References: [28.co](https://28.co/)  28 is a [hyper-personalized wellness application for women](https://www.trendhunter.com/trends/trellis-health). Described as a "game-changer" and a "first-of-its-kind," the application aims to empower women in their day-to-day lives. 28 harnesses cutting-edge technology to tailor the experience to each user's [natural cycle](https://www.trendhunter.com/trends/cycle-tracking). From promoting self-discovery to breaking down stigma and misinformation, 28 seeks to have a positive and generative impact on its users and to enable women to "workout with [their] cycle, not against it." The mobile application is both empowering and educational. Individuals can access various services in the hyper-personalized wellness application, including "world-class, [customized streaming workouts](https://www.trendhunter.com/trends/the-fittest), nutrition profiles designed for hormone health, and science-based insights into the user’s relationships, lifestyle and work, tailored to their current emotional state." Image Credit: 28 ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 85% | Freshness: 15% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Hyper-personalized Wellness Apps:** 28 is a first-of-its-kind, hyper-personalized wellness application that tailors the user experience to their natural cycle, disrupting traditional wellness approaches. - **Cycle-synced Fitness:** 28 allows users to work out with their cycle, not against it, creating potential opportunities for disruptive innovations in fitness and health industries alike. - **Hormone Health Education:** 28 provides science-based insights into the user’s hormone health, promoting self-discovery and breaking down stigma and misinformation, which may disrupt the education and wellness industries. ### Industries Being Reshaped - **Health & Fitness:** 28's cycle-synced model may provide disruptive innovation opportunities for the fitness industry, specifically in the areas of personalization and tailored experiences. - **Wellness Education:** 28's unique approach to hormone health education has the potential to positively disrupt the wellness education industry by providing scientific insights to users. - **Women's Health & Wellness:** The creation of 28, a hyper-personalized wellness app specifically designed for women, has the potential to disrupt the women's health and wellness industry by providing tailored and educational experiences to users. ## Related on Trend Hunter - [Hormone-Focused Women's Health Apps](https://www.trendhunter.com/trends/28-app.md) - [Cycle-Syncing Wellness Apps](https://www.trendhunter.com/trends/28wellness.md) - [Hyper-Personalized Wellness Guides](https://www.trendhunter.com/trends/hyperpersonalized-wellness-guide.md) - [Cycle-Aware Wellness Tools](https://www.trendhunter.com/trends/wellnesspal.md) - [Beauty Standard-Redefining Wellness Apps](https://www.trendhunter.com/trends/wellness-application.md) - [Gamified Menstruating Self-Care](https://www.trendhunter.com/trends/pms-and-cramps.md) - [Female-Empowering Mindset Apps](https://www.trendhunter.com/trends/ana-app.md) - [Intuitive Cycle Tracking Apps](https://www.trendhunter.com/trends/ladylog.md) - [Lifelong Women's Health Apps](https://www.trendhunter.com/trends/womens-health-app1.md)