# Mask-Integrated Hoodies Venque's Hypermask Hoodie Has a Built-In Face Mask By Laura McQuarrie | Published 2020-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hypermask-hoodie References: [hypermaskhoodie.venque](http://hypermaskhoodie.venque.com/) Venturing out into public places requires wearing a face mask and Toronto design company Venque created the Hypermask Hoodie, which has a built-in mask of its own. Within the hood itself, there's a compartment so that the integrated mask can be tucked away when it's not in use. There's also a [built-in eye mask](https://www.trendhunter.com/trends/zzzn-puffer-jacket) that helps to block out light and give people the chance to enjoy a few moments of shut-eye on the go. The hoodie itself is made from high-performance fabric that's organically dyed without the use of harsh chemicals. As the way people move through daily life in different ways, jackets, dresses, t-shirts and other pieces of apparel are being redesigned with [integrated masks](https://www.trendhunter.com/trends/anomaly-cycle). Image Credit: Venque ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Redesigned Apparel with Integrated Masks:** There's an opportunity for apparel brands to innovate by integrating masks into various types of clothing. - **Functional and Sustainable Fabrics:** The use of high-performance, organically dyed fabrics without harsh chemicals presents an opportunity for sustainable fashion brands. - **Integrated Mask Accessories:** Developing accessories, like Venque's built-in eye mask, that enhance convenience and functionality of masks can be a disruptive innovation in the fashion industry. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can explore the integration of masks into their designs to meet changing consumer needs. - **Textile and Manufacturing:** Manufacturers of high-performance, sustainable fabrics have the potential to cater to the growing demand for functional and eco-friendly materials. - **Health and Wellness:** Companies in the health and wellness industry can expand their product offerings by developing innovative mask accessories that enhance comfort and convenience. ## Related on Trend Hunter - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Backpack-Inspired Storage Hoodies](https://www.trendhunter.com/trends/nomade-58.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Ultra-Dense Fabric Diver Hoodies](https://www.trendhunter.com/trends/vollebak-deep-sea-diver-hoodie.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md) - [Performance Fleece Hoodies](https://www.trendhunter.com/trends/deep-sea-diver.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md)