# High-Tech Shopping Carts The Hypermarket Vehicle 'UNIT' by Liubov Kurzanova Makes Shopping Easy By Katherinev123 | Published 2009-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hypermarket-vehicle-unit References: [thedesignblog.org](http://www.thedesignblog.org/entry/unit-hypermarket-vehicle-informs-of-what-s-where-in-the-supermarket/) & [coroflot](http://www.coroflot.com/public/individual_file.asp?country=163&specialty=4&c=1&portfolio_id=2699254&individual_id=283857) In today’s world of supercenters and hypermarkets, shopping quickly and efficiently can be next to impossible. Russian designer Liubov Kurzanova has created a solution: the hypermarket vehicle ‘UNIT.’ The UNIT is a special, [high-tech shopping cart concept](https://www.trendhunter.com/trends/aipowered-smart-cart) that provides the shopper with specific information about the goods they are shopping for and how to maneuver themselves around the hypermarket. Equipped with a [barcode scanner and navigation system](https://www.trendhunter.com/trends/instacart-and-wegmans), the hypermarket vehicle UNIT also has an [electric motor](https://www.trendhunter.com/trends/electric-wagon) (which charges when you park) and a basket that can change in volume depending on how much space you need—so you don’t need to bend down to scoop out your purchases. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 73% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **High-tech Shopping Carts:** The trend of incorporating advanced technology into shopping carts to enhance the shopping experience and increase efficiency. - **Barcode Scanning and Navigation Systems:** The trend of integrating barcode scanners and navigation systems into shopping carts to provide shoppers with real-time information and directions. - **Adaptive Basket Design:** The trend of developing shopping carts with adjustable basket volumes to accommodate different shopping needs without the need for excessive bending or strain. ### Where This Applies - **Retail:** The retail industry can leverage high-tech shopping carts to create a more seamless and interactive shopping experience. - **Technology:** The technology industry can explore opportunities to innovate and advance barcode scanning and navigation systems for shopping carts. - **Design:** The design industry can contribute to the development of shopping carts with adaptive basket designs that prioritize user comfort and convenience. ## Related on Trend Hunter - [Taiwan-Based AI Shopping Carts](https://www.trendhunter.com/trends/innolux.md) - [Smart Shopping Cart Initiatives](https://www.trendhunter.com/trends/cust2mate-smart-carts.md) - [Connected Grocer Shopping Carts](https://www.trendhunter.com/trends/the-amazon-dash-cart.md) - [Rotating Shopper Baskets](https://www.trendhunter.com/trends/basket-concept.md) - [Automated Retail Concepts](https://www.trendhunter.com/trends/venhub.md) - [AI-Powered Checkout Carts](https://www.trendhunter.com/trends/checkout-carts.md) - [Shopping Cart Disinfecting Devices](https://www.trendhunter.com/trends/sliball.md) - [Compartmentalized Robotic Delivery Vehicles](https://www.trendhunter.com/trends/buzzy-bot.md) - [Gamified Shopping Carts](https://www.trendhunter.com/trends/smart-shopping-cart-1.md)