# Speedy Portable Coolers The 'Hypercool' Cooler Chills Drinks in as Little as One Minute By Joey Haar | Published 2016-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hypercool-cooler References: [indiegogo](https://www.indiegogo.com/projects/hypercool-the-fastest-portable-cooler) & [hypercool.co](http://www.hypercool.co/) The 'Hypercool' cooler isn't like [typical camping coolers](https://www.trendhunter.com/trends/freezill-soft-cooler). Whereas most coolers are effectively just boxes full of ice that require long waits before drinks get to the temperature consumers want, the Hypercool cooler uses simple physical principles to actively cool drinks in no time. The Hypercool works with the use of a [battery-powered motor that spins cans](https://www.trendhunter.com/trends/portable-fridge1) on top of a chunk of ice. The can spinning against ice simultaneously cools and slowly melts thin layers of ice away. As the ice melts, it produces cold water that flows over top of the can, cooling it further. The results are cans that go from room temperature to cool in 60 seconds and to ice cold in 90 seconds. Another benefit of the Hypercool cooler is that, since it cools two cans at a time, consumers no longer need to lug around a giant box filled with drinks and ice. The Hypercool is [small and portable](https://www.trendhunter.com/trends/ninja-frostvault-go), complementing the consumer desire to make leisure time at the beach as convenient as possible. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 42% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Rapid Cooling Technology:** The Hypercool cooler showcases the trend of using innovative technology to rapidly cool beverages. - **Portable Convenience:** The Hypercool cooler reflects the trend of developing portable and compact solutions for on-the-go refreshment. - **Efficient Cooling Systems:** The Hypercool cooler highlights the trend of creating efficient cooling systems that minimize the wait time for chilled beverages. ### Sectors Adopting This - **Outdoor Recreation:** The Hypercool cooler presents opportunities for companies in the outdoor recreation industry to offer advanced cooling options to camping and beach enthusiasts. - **Appliances and Electronics:** The Hypercool cooler opens up possibilities for the appliances and electronics industry to develop more efficient and compact cooling devices for consumer use. - **Beverage and Hospitality:** The Hypercool cooler presents disruptive innovation opportunities for the beverage and hospitality industry to enhance the experience of serving chilled drinks at events, parties, and venues. ## Related on Trend Hunter - [Quick Can-Cooling Kitchen Appliances](https://www.trendhunter.com/trends/one-minute-beverage-chiller.md) - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [High-Powered Mobile Coolers](https://www.trendhunter.com/trends/everfrost-powered-cooler.md) - [Ice-Free Travel Coolers](https://www.trendhunter.com/trends/iceless-power-cooler.md) - [AC-Equipped Camping Coolers](https://www.trendhunter.com/trends/solo-stove-windchill-47.md) - [Rapid Refreshment Cooling Systems](https://www.trendhunter.com/trends/envirocool-vtex.md) - [Extra-Cold Ice-Free Coolers](https://www.trendhunter.com/trends/oyster-tempo.md) - [Ice-Free Fridge Coolers](https://www.trendhunter.com/trends/fridge-cooler.md)