# Stylish Turquoise-Colored Sneakers Nike Launches the Nike Air Max 95 in 'Hyper Turquoise' By Kanesa D | Published 2023-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hyper-turquoise References: [hypebae](https://hypebae.com/2023/9/nike-air-max-95-hyper-turquoise-fv4710-100-release-details) & [nike](http://nike.com) Nike is ushering in the Fall/Winter 2023 season with a new lineup of sneakers, including the upcoming 'Hyper Turquoise' Nike Air Max 95. This particular iteration opts for a captivating blend of colors, including white, hyper turquoise, iron grey, cool grey, wolf grey, and photon dust. While this colorway maintains the quintessential Air Max silhouette, it distinguishes itself through a seasonal infusion of vibrant and complementary hues. The upper component of the shoe prominently features a white mesh netting, while turquoise accents hit the lace loops, tongue branding, Swooshes, and the Air Max unit. The sole provides a contrast to the light coloring, as it is covered in a deep black shade to create a gradient effect along the uppers. The 'Hyper Turquoise' Air Max 95 will debut at Nike stores in the coming weeks. Image Credit: Nike, [hypebae](https://hypebae.com/2023/9/nike-air-max-95-hyper-turquoise-fv4710-100-release-details), [nike](http://nike.com) ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 100% | Activity: 100% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Colorful Sneaker Designs:** The 'Hyper Turquoise' Nike Air Max 95 showcases a captivating blend of colors, creating a vibrant and complementary look. - **Seasonal Infusion of Hues:** Nike introduces a seasonal infusion of vibrant and complementary hues in the 'Hyper Turquoise' Air Max 95, adding a fresh twist to the classic silhouette. - **Gradient Effect on Sneakers:** The deep black shade on the sole of the 'Hyper Turquoise' Nike Air Max 95 creates a gradient effect along the uppers, providing an eye-catching design feature. ### Who This Affects Most - **Athletic Footwear:** The 'Hyper Turquoise' Nike Air Max 95 brings innovation to the athletic footwear industry with its captivating blend of colors and complementary hues. - **Fashion Retail:** Fashion retailers can capitalize on the trend of colorful sneakers with seasonal infusions of vibrant hues, as showcased by the 'Hyper Turquoise' Air Max 95. - **Sportswear Design:** Sportswear designers have an opportunity to explore the gradient effect trend in sneaker design, as exemplified by the 'Hyper Turquoise' Nike Air Max 95. ## Related on Trend Hunter - [Bold Tonal Sneaker Revivals](https://www.trendhunter.com/trends/turbo-green.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Stealthy Blue Layered Sneakers](https://www.trendhunter.com/trends/hyper-royal-colorway-2.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md)