# Statement Royal Blue Sneakers Jordan Brand Dropped a Hyper Royal Iteration of the Air Jordan 1 Mid By Riley von Niessen | Published 2018-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hyper-royal References: [hypebeast](https://hypebeast.com/?post=4279191) & [nike](https://www.nike.com/us/en_us/c/jordan/?sdkjnf) The Air Jordan 1 Mid model has received yet another rework in time for the summer, this time in a [Hyper Royal colorway](https://www.trendhunter.com/trends/hyper-royal-colorway-2) that adds a statement aesthetic to any casual look. The basketball sneakers boast a classic mid-top silhouette, which is constructed from a high quality leather material to offer plenty of support and durability. To maintain a sense of modern simplicity, the new Air Jordan 1 Mids feature just two colors all over: a stark white, and an electrifying hue of royal blue that contrasts it. On the sides of the uppers near the ankles, the Air Jordan logo is also featured in a blue imprint, while the [Nike](https://www.trendhunter.com/trends/midnight-navy-colorway-1) [Swoosh](https://www.trendhunter.com/trends/blue-suede) logo is featured beneath. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Hyper Royal Sneakers:** Opportunity for brands to release statement sneakers with bold colorways to cater to fashion-forward consumers. - **Minimalist Design:** Potential for minimalist design trend in footwear industry, offering sleek and simple options for consumers seeking a clean aesthetic. - **Logo Highlight:** Brands can explore adding logo accents to sneakers as a way to enhance brand recognition and create unique designs. ### Sectors Adopting This - **Footwear:** Opportunity for footwear brands to tap into the demand for bold, statement sneakers with unique colorways. - **Fashion:** Fashion industry can embrace the minimalist design trend in sneakers to offer consumers sleek and versatile footwear options. - **Sportswear:** Sportswear brands can incorporate logo accents on sneakers to attract consumers who prioritize brand loyalty and recognition in their athletic footwear choices. ## Related on Trend Hunter - [Deep Navy Tonal Sneakers](https://www.trendhunter.com/trends/midnight-navy-colorway-1.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Ballet-Inspired Blue Shoes](https://www.trendhunter.com/trends/pointe-hyper-royal.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md) - [Muted Blue Hi-Cut Sneakers](https://www.trendhunter.com/trends/diffused-blue.md) - [Minimal Metallic-Detailed Sneakers](https://www.trendhunter.com/trends/metallic-navy.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Denim-Detailed Lifestyle Sneakers](https://www.trendhunter.com/trends/bleached-denim-air-jordan.md) - [Deep Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/team-royal.md)