# Hybrid Performance Skincare Hyper Real Skincare Simultaneously Improves Skin & Enhances Makeup By Laura McQuarrie | Published 2022-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hyper-real References: [voguebusiness](https://www.voguebusiness.com/beauty/mac-cosmetics-debuts-performance-based-hyper-real-skincare-line) & [maccosmetics](https://www.maccosmetics.ca/) [Hyper Real](https://www.trendhunter.com/trends/miyake-design-studio-and-asics) by [MAC Cosmetics](https://www.trendhunter.com/trends/makeup-marketing) is a new high-performance skincare range that improves skin and enhances makeup. With this launch, the brand is venturing deeper into skincare and setting a goal for at least 30% of its beauty customers to also use its skincare products in the next three years. Notable Hyper Real products include the a serum-moisturizer product or “serumizer," a moisturizing cream, cleansing oil and serum and moisturizer brush. Already, consumers are familiar with [skincare-makeup hybrids](https://www.trendhunter.com/trends/wake-up-radiant-elixir) and these multi-tasking products promise to form the base of routines that will make the brand's well-known color cosmetics even more vivid. Hyper Real has the potential to turn MAC Cosmetics into a brand that dominates both makeup and skincare, making its retail channels a one-stop solution for beauty lovers. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 93% | Activity: 97% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Skincare-makeup Products:** The trend of multi-tasking skincare-makeup products will continue to grow as consumers seek products that simplify their beauty routine. - **Hyper Real Skincare:** The trend towards high-performance skincare products that deliver visible improvements in the skin will continue to grow, with consumers seeking out products that offer both immediate and long-term benefits. - **Retail Beauty Solutions:** The trend of brands offering complete beauty solutions, from makeup to skincare, will continue to grow as consumers seek out convenient and efficient shopping experiences. ### Where This Applies - **Cosmetics:** The cosmetics industry will continue to evolve to offer hybrid skincare-makeup products that deliver on multiple benefits. - **Skincare:** The skincare industry will continue to innovate with high-performance products that offer real improvements in the skin's appearance and health. - **Retail:** The retail industry will continue to adapt to serve customers who seek out one-stop solutions for their beauty needs, combining makeup and skincare products in a convenient shopping experience. ## Related on Trend Hunter - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Cream-to-Foam Cleansers](https://www.trendhunter.com/trends/canvas-creamtofoam-cleanser.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Illuminating Skincare Balms](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md)