# Hyper-Minimalist Luxury Watches This Swiss Watch Has No Number Markings or Hands On Its Display By Rahul Kalvapalle | Published 2019-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hyper-minimalist-luxury-watches References: [newatlas](https://newatlas.com/moser-swill-alp-concept-black/58084/) & [h-moser](https://www.h-moser.com/en/news/01-2019-2) The [minimalist aesthetic](https://www.trendhunter.com/trends/herms-slim-dherms-quantime-perptuel) has been popular in luxury watches for a long time now, but a Swiss company by the name of [H. Moser & Cie](https://www.trendhunter.com/trends/h-moser-cie1) has taken the concept to a completely different level altogether by introducing a timepiece that has a naked dial that is totally bereft of number markings and hands. Dubbed the [Swiss Alp](https://www.trendhunter.com/trends/boutique-in-silicon-valley) Watch Concept Black, this timepiece's face only shows off its tourbillon at the six o'clock position. Wearers who actually want to know what time it is can press a button on the side that activates the repeater system, which in turn uses miniature gongs and chimes to tell the time. Available for purchase at a price of $350,000, this timepiece is the latest example of how luxury watches have long outgrown the functionality of just telling the time, and are in fact objects of opulence. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 80% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Luxury Watches:** The trend of hyper-minimalist luxury watches continues to evolve as H. Moser & Cie introduces a timepiece with a naked dial, devoid of number markings and hands. - **Tourbillon Watches:** The introduction of the Swiss Alp Watch Concept Black showcases the enduring popularity of tourbillon watches in the luxury watch market. - **Opulent Timepieces:** Luxury watches, such as the Swiss Alp Watch Concept Black priced at $350,000, are increasingly seen as objects of opulence, going beyond their functional purpose. ### Sectors Adopting This - **Luxury Watch Industry:** The luxury watch industry is continuously evolving to cater to the demand for hyper-minimalist designs and opulent timepieces. - **Swiss Watch Industry:** H. Moser & Cie's innovative approach to the hyper-minimalist aesthetic represents the cutting-edge innovation within the Swiss watch industry. - **Precision Engineering Industry:** The precision engineering industry plays a crucial role in the production of tourbillon watches, which require intricate design and craftsmanship. ## Related on Trend Hunter - [Stealthy Steel Timepieces](https://www.trendhunter.com/trends/streamliner-genesis-2.md) - [Fanciful Futuristic Timepieces](https://www.trendhunter.com/trends/hublot-mp10-tourbillon.md) - [Luxury Space-Themed Timepieces](https://www.trendhunter.com/trends/space-themed-timepiece.md) - [Ultra Thin Luxe Watches](https://www.trendhunter.com/trends/altiplano-ultimate.md) - [Minimalist Metallic Timepieces](https://www.trendhunter.com/trends/zenith-defy-skyline-cx-edition.md) - [Orbiting Time Display Watches](https://www.trendhunter.com/trends/pioneer-flying-hours.md) - [Minimalist Gilded Timepiece Models](https://www.trendhunter.com/trends/herms-slim-dherms-quantime-perptuel.md) - [Mesmerizing Fashion House Timepieces](https://www.trendhunter.com/trends/louis-vuitton-escale.md) - [Luxe Joystick Timepieces](https://www.trendhunter.com/trends/black-hole-tourbillon.md)