# ID Badge USB Lanyards The Hyper Lanyard Hides a Connectivity Cord in Plain Sight By Michael Hemsworth | Published 2019-10-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hyper-lanyard References: [geeky-gadgets](https://www.geeky-gadgets.com/hyper-keychain-and-lanyard-cable-28-10-2019/) & [hypershop](https://www.hypershop.com/collections/apple-lightning-usb-cables) The Hyper Lanyard is a multipurpose accessory for those who work in an office or who frequent events to help them keep an essential piece of connectivity equipment nearby at all times. The device functions as a [traditional lanyard](https://www.trendhunter.com/trends/lanyards-online) for keeping an ID badge visible at all times, but hides a [USB-C to Lightning connectivity cable](https://www.trendhunter.com/trends/plugable-data-blocking-cable) within that can be accessed by simply removing the bottom cap. The cord itself is wrapped in hyper-flexible nylon fabric that boasts bulletproof capabilities to ensure it's comfortable and durable enough for daily wear around the neck. The Hyper Lanyard has been announced by the brand in addition to the Hyper Keychain and Tough USC-C to Lightning cable, which are all available directly from the brand or from online retailers like [Amazon](https://www.trendhunter.com/trends/maxell-hp101). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Multipurpose Accessories:** Opportunity for creating innovative products that serve multiple functions. - **Hidden Connectivity:** Potential for integrating connectivity technology into everyday items. - **Durable Wearables:** Market for tough and long-lasting wearable products. ### Who This Affects Most - **Fashion Accessories:** Fashion brands can explore creating multipurpose accessories with hidden connectivity. - **Office Supplies:** Opportunity for office supply manufacturers to develop durable wearables that offer convenient connectivity. - **E-commerce:** E-commerce platforms can cater to the demand for innovative and functional products like the Hyper Lanyard. ## Related on Trend Hunter - [Durable Device Connection Keychains](https://www.trendhunter.com/trends/the-nomad-chargekey.md) - [Folding Multi-Position Charger Cables](https://www.trendhunter.com/trends/keychain-charger-cable.md) - [Rugged Keychain Connectivity Cables](https://www.trendhunter.com/trends/nomad-chargekey-v2.md) - [Connected E-Paper ID Badges](https://www.trendhunter.com/trends/smart-id-card.md) - [Pocket-Sized Connectivity Hubs](https://www.trendhunter.com/trends/hyperdrive-usb4-mobile-dock.md) - [Feature-Packed Key Chain Chargers](https://www.trendhunter.com/trends/high-six.md) - [Elegant EDC Lanyard Accessories](https://www.trendhunter.com/trends/the-james-brand-alder-bead-lanyard.md) - [Magnetic Multi-Functional Straps](https://www.trendhunter.com/trends/multifunctional-strap.md) - [Collaboration Smartphone Lanyards](https://www.trendhunter.com/trends/el-ganso-x-samsung-lanyards.md)